Companies Using Treasure Data

I expected Treasure Data's web footprint to look like its customer list, a few hundred big brands. It doesn't, quite. Our October 2026 crawl counts a domain when its pages load Treasure Data's JavaScript SDK from cdn.treasuredata.com, set its Treasure global or link to a treasuredata.com host. That gives 5,607 live domains, 2,681 of them matched to a company, 8th of 68 in Customer Data Platform. Treasure Data claims more than 400 enterprise customers. Most of this analysis is about the gap between those two numbers.

Six portfolios, half the count

I sorted every live domain by the scripts it loads beside Treasure Data. 2,965 of the 5,596 domains we profile (52.98%) fall into six groups:

• 921 Chrysler, Dodge, Jeep, Ram and Alfa Romeo dealer sites carrying Stellantis's dealer tags. Where we could read the account ID, 105 of 110 report to the same Treasure Data account.
• 650 Japanese hiring sites built on Recop, a recruiting-site system from HR Solutions. The ones we opened send events to a Recop database, not the employer's.
• 574 funeral homes and cemeteries in the Dignity Memorial network, whose providers include affiliates of Service Corporation International (SCI). Many of their domains just forward to dignitymemorial.com.
• 307 Hilton hotel and brand sites.
• 277 artist and label sites that also load Universal Music Group's fan-data script.
• 236 Network Solutions, Bluehost and ipage pages, 164 of them former Typepad blogs whose domains now forward to a Network Solutions page.

Redirects add to it. In a random sample of 120 live domains, 44 forwarded to a different domain, 24 of them to dignitymemorial.com.

Sales signal: treat a Treasure Data list as a short list of accounts with very uneven site counts, and fold dealer, funeral-home, hotel and artist domains into their parent before you size anything. Calling 921 dealerships means calling one Stellantis decision 921 times.

A July step, then a slow climb

The chart reads 3,909 in June, 5,320 in July, 5,323 in August, 5,368 in September and 5,607 in October. The June to July jump reflects changes on our side, both the domains we cover and the signals we detect Treasure Data with, and the crawled set turns over every month as dead sites drop out and new ones come in. Since March 2026, 1,694 domains dropped Treasure Data on at least one hostname; 500 still run it on another, so 1,194 dropped it everywhere. With this many forwarding aliases, I'd expect part of that churn to be domains that stopped forwarding rather than customers that left.

"Treasure Data's 5,607 domains look like a mid-sized install base. Just over half of them belong to six deployments: a carmaker's dealers, a Japanese hiring platform, a funeral group, a hotel chain, a record label and a web host." - Emma Davies, Data Analyst at TechnologyChecker.io

Sales signal: one enterprise decision, such as a dealer program changing its tags, can move this count by hundreds. Check which portfolio moved before you read a monthly change as momentum.

Who the buyers are

The size chart says small business: 39.14% of matched companies with a known size have 1 to 10 employees and 37.69% have 11 to 50. That's the portfolios showing through. 1,052 of those 1,953 small companies are single Stellantis dealerships or Dignity Memorial funeral homes, each with its own company page. 79 matched companies have more than 1,000 staff, and that's where the single-brand deployments sit: Memorial Sloan Kettering and Cedars-Sinai, Honda and Jeep, MathWorks and Tyler Technologies, SoftBank, DEWALT and Little Caesars.

Treasure Data's published customer stories match our crawl in three places. Extraco Banks, a Texas bank, is a case study and loads the SDK on extracobanks.com. Condé Nast is a published customer, and GQ's subscription pages carry the tag. Universal Music Group has a story too, and the 277 artist sites carrying its fan-data script are most likely that deployment. Wikipedia lists Stellantis among the customers, which fits the dealer sites.

Sales signal: prospect the parent. For a dealer or funeral-home domain the decision sits with Stellantis or SCI, not the site owner, and the 79 companies with more than 1,000 staff are the direct accounts worth a named approach.

Funeral homes, dealers and Japan

Individual and Family Services leads the industry chart at 18.65% because 319 of its 363 companies are funeral homes, cemeteries or cremation providers. Stellantis dealers are 191 of Retail's 359 companies and 160 of Motor Vehicle Manufacturing's 298. Geography tilts the other way. The United States has 2,189 of the 2,681 matched companies and Japan only 175, yet Japan holds the 650 Recop sites, whose small employers rarely match a company record. Yahoo! JAPAN's tag runs on 2.41% of Treasure Data domains.

Sales signal: in the US the real accounts cluster in cars, hotels, healthcare and consumer brands. In Japan, the 650 Recop sites add up to one platform relationship.

The Segment row

Our migration table shows 16 domains that dropped Treasure Data and now run Segment, 15 of them in the last 90 days. I checked who they are before calling it switching. 13 are Chrysler, Dodge, Jeep and Ram dealer sites, and on 11 of those Segment was running before the Treasure Data tag went. That's a tag coming off part of a dealer network, not 16 buyers choosing a new CDP. Overlap is concentrated too: 165 domains run Treasure Data and mParticle today, at least 105 of them Hilton hotel sites, and just 8 run Segment alongside it.

"The only migration row on this page is a carmaker's dealer network losing one tag. When one customer owns most of a migration row, check the customer before you call it a trend." - Emma Davies, Data Analyst at TechnologyChecker.io

Sales signal: nothing in our crawl shows Segment winning Treasure Data's direct accounts. Rival CDP sellers should watch the portfolio owners, because a tag reshuffle across a dealer or hotel network is the only movement we can see.

The stack around it

Google Tag Manager is on 96.87% of the 5,596 live domains we profile and Google Analytics on 93.83%. Adobe is the second layer, with Adobe Experience Platform Launch on 39.42%, Adobe Analytics on 34.83% and the older Adobe DTM on 30.99%. OneTrust (27.34%) is the usual consent manager. The dealer tags, LotLinx (20.8%), Foureyes (20.26%) and Shift Digital's tag manager (19.98%), are the Stellantis program again, and Tealium and Marketo are thin at 2.02% each.

Sales signal: a Treasure Data site is usually an Adobe-plus-Google site with a consent manager in front. Expect enterprise procurement and an existing Adobe contract.

Price and the new name

Treasure Data now calls itself Treasure AI, and treasuredata.com forwards to treasure.ai. Its pricing page (checked 12 October 2026) lists no prices: it sells an annual subscription priced by customer profiles and behavioural events rather than compute, in three tiers, and buyers request a quote. The about page claims more than 400 enterprise customers, 80-plus Forbes Global 2000 customers and more than 550 employees. Founded in 2011, the company was bought by Arm in 2018 and spun out in 2021 with SoftBank leading its next round, according to Wikipedia.

Sales signal: profile-based pricing grows with audience size, so the portfolio owners are also the biggest contracts. That's where a rival CDP's pitch lands hardest and where Treasure AI has most to defend.

Key takeaways

1. 5,607 live domains, 8th of 68 in Customer Data Platform with 1.94%.

2. 52.98% of the domains we profile sit in six portfolios, led by 921 Stellantis dealer sites.

3. The small-company tilt is a portfolio effect: 1,052 of 1,953 small matched companies are single dealerships or funeral homes.

4. The one migration row, 16 domains to Segment, is mostly dealer sites losing a tag.

5. Google and Adobe tags surround it on most sites.

How to use this list

Group domains by parent before you count, then filter for companies with more than 1,000 staff to find the direct accounts. For the full list of 5,607 Treasure Data domains with company, size and stack data, explore TechnologyChecker.io. For a smaller CDP with a different customer mix, compare BlueConic.