Companies Using mParticle

mParticle is 5th by live domains in our Customer Data Platform table, with 19,070 live domains in our October 2026 crawl and 10,010 of them matched to a company. A domain counts when its pages load mParticle's web SDK: the mParticle global, a script from mparticle.com, or the same SDK served from Rokt's address. That headline hides one fact you need before you use the list. Most of it is a single insurer.

One customer, four domains in five

15,023 of the 18,826 domains we profile are State Farm agent sites. 12,666 run on Mirus, the agent-website platform, and 2,357 more tie to State Farm through its scripts, its mParticle key or a page title of the form "[agent name] - State Farm Insurance Agent in [town]". On the Mirus sites, wherever we could read a key it was State Farm's, the same one statefarm.com loads. The same fleet is about half of our Google Cloud Storage count, because Mirus serves those sites from storage buckets. That leaves 3,803 domains outside State Farm, and that is the number that describes mParticle's wider market.

Sales signal: treat State Farm as one account. If you sell to insurers, the agent list is a map of one deployment, not 15,000 buyers.

The July step and the churn

The chart jumps from 8,681 domains in June 2026 to 21,837 in July, then drifts down to 19,070 in October. State Farm explains most of the jump: none of its agent sites appears in our mParticle records before June, and 14,388 were first seen in June or July. Our side matters as well, because the set of domains we crawl turns over every month and our detection signals widen over time. The fall after July is turnover. 11,626 domains have dropped mParticle since we began tracking it in March 2026. 5,847 of them are youth-sports club and league sites built on SportsEngine, which we no longer see loading it, and 2,576 are State Farm agent sites. 326 still run it on another hostname.

"Half of mParticle's churn since March is youth sports leagues on one website platform, which looks like a platform change more than thousands of lost customers." - Emma Davies, Data Analyst at TechnologyChecker.io

Sales signal: don't read the falling line as brands leaving mParticle. Look at named brands outside State Farm before you call it a declining base.

What Rokt changed

Rokt and mParticle announced their merger on 16 January 2025, with Rokt investing US$300 million, and Rokt's CEO told AdExchanger it was taking a 100% stake. In our crawl the SDK now often loads from apps.rokt-api.com. Of the 6,160 domains outside the Mirus platform, 4,751 had scripts we could read: 1,003 loaded an mparticle.com host, 1,869 only a Rokt host and 1,879 neither. I opened ten of the Rokt-only pages, and nine ran mParticle's SDK (version 3.16.1), five of them under the site's own key: Instacart, Audible, Taskrabbit, CubeSmart and Best Friends Animal Society. On CubeSmart the only integration the SDK switched on was Rokt's.

Sales signal: some of these sites may run mParticle only to power Rokt's checkout offers. Ask which team owns it before you pitch a CDP replacement.

The market outside State Farm

Of the 3,803 other domains, 952 load mParticle through a platform's account: 418 fundraising pages on Classy or GoFundMe, 384 restaurant ordering sites on Beyond Menu, ChowNow or Grubhub, and 150 sites that redirect to or embed Eventbrite. That leaves at most 2,851 domains under brands' own keys, and some brands hold many: Lennar's key covers 133 community sites and Postmedia's 78 local papers. The brands are big. 134 matched companies have more than 1,000 staff, and 133 of them aren't State Farm, among them Starbucks, McDonald's, Marks & Spencer, Ulta Beauty and Western Union. Outside State Farm we matched 1,538 companies, 1,074 of them American, and nonprofits (149), restaurants (132) and hospitality (127) lead the industries.

Sales signal: the real mParticle list is a few thousand domains of restaurant, retail, hospitality, media and nonprofit brands. Filter out State Farm, Classy, ChowNow and Beyond Menu, and the list gets much cleaner.

Segment, Adobe and the rest

Segment and Adobe Experience Platform Identity Service lead the category, and on mParticle's domains they mostly run alongside it. 14,933 domains run mParticle and Segment today, and 15,638 run mParticle and Adobe's identity service, because State Farm's agent sites load all three. Outside State Farm only 143 domains run Segment too. No switching row passes our tests: 20 domains dropped mParticle for Segment since March, against 1 the other way, and both numbers are too small to call a trend.

"Outside State Farm, mParticle and Segment hardly ever share a site. Brands pick one, which makes it a real competitive decision." - Emma Davies, Data Analyst at TechnologyChecker.io

Sales signal: an mParticle brand outside State Farm usually hasn't bought Segment too. Competitive displacement means a full migration, so lead with migration cost and support.

The stack outside the agents

On all 18,826 domains, Ensighten (78.59%), Adobe Analytics (81.55%) and Invoca (58.0%) look like mParticle's natural partners. They are State Farm's. On the 3,803 domains outside State Farm, Ensighten falls to 2.55%, Adobe Analytics to 12.67% and Invoca to 5.39%. What stands out instead is consent and experimentation: OneTrust on 27.37%, Transcend on 14.83%, Optimizely on 13.52%, with Braze (5.76%) and Amplitude (5.26%) for messaging and analytics. Some publishers run mParticle beside a publisher DMP, too. Permutive is on 170 of these domains, including Postmedia's Financial Post.

Sales signal: pitch consent, testing and engagement tools against the outside-State-Farm stack. Ensighten and Invoca numbers on the full list are one customer's choices.

What it costs

mParticle doesn't publish prices. Its usage documentation says customers prepay mParticle Credits and draw them down per billing period, with events counted in units of one million across Connect, Preserve and Personalize tiers, and a bigger upfront commitment buys a higher discount tier.

Sales signal: credit-based contracts make renewal a usage negotiation. Brands whose event volume has grown are the ones reviewing their CDP spend.

Key takeaways

1. 19,070 live domains, 5th of 68 in Customer Data Platform, but 15,023 of the 18,826 we profile are State Farm agent sites.

2. Outside State Farm, 3,803 domains, 952 of them on a platform's account.

3. The July jump is State Farm; the churn since is mostly SportsEngine youth sports sites and agent turnover.

4. Rokt's address now serves the SDK, and some sites may run it for Rokt's checkout offers.

5. Outside State Farm, OneTrust (27.37%) and Optimizely (13.52%) matter more than Ensighten (2.55%).

How to use this list

Exclude State Farm agent sites and platform-delivered pages first, then filter by size. For the full list of 19,070 mParticle domains with company, size and stack data, explore TechnologyChecker.io.