Companies Using Optimole

Optimole is one of the easier technologies to audit, because every customer leaves a fingerprint: its images load from a subdomain unique to the account, so I can see who bought it as well as where it runs. Our October 2026 crawl finds it on 13,788 live domains. Reading the accounts behind them turned up one large platform customer and thousands of very small ones, and very little in between.

One platform, then everyone else

BrightFire builds WordPress sites for independent insurance agencies, and it serves every agency's images through one Optimole account. Our crawl finds that account on 1,313 domains, about 9.5% of the headline, each an agency titled "Insuring" its home town. The sites don't hide it: their footers credit "BrightFire, Websites for Insurance", their theme is called hello-brightfire, and their www hostnames point at BrightFire's hosting. The agencies are real businesses with real sites, but none of them chose an image CDN. We keep them in the headline and leave them out of the charts. In the 12,313 domains that remain, we could read the account on 9,959, and they use 8,887 different accounts. The largest, a Dutch agency's, covers 50 sites.

Sales signal: for BrightFire's agencies, the buyer is BrightFire. For everyone else, the buyer is the site owner or the agency that built the site, and those are worth separating before outreach.

A gentle curve, read with care

The chart rises from 11,829 domains in June to 13,788 in October, most of it between June and July. That step comes from our side as much as the market's: the domains we crawl turn over every month, dead sites out and new ones in, and our detection widened over the summer. Since September the line has been flat, at 13,900 then 13,788. Exits we can count: 2,430 domains dropped Optimole on at least one hostname since 16 March 2026; in a recount on 14 October, 196 of 2,434 such domains still ran it on another hostname.

"Optimole is a rare case where the account is visible on every site. Outside one insurance-website platform, almost every account serves a single site." - Emma Davies, Data Analyst at TechnologyChecker.io

Sales signal: a flat line on a base this fragmented means sites leaving and joining at about the same rate. It doesn't signal decline.

Who the customers are

72.0% of matched companies have 1 to 10 employees, and two thirds were founded in 2010 or later. Industries are flat: construction leads at 4.9%, and no industry reaches 5%. Europe matters more than for most US-made tools: the European countries in our top 15 hold 2,793 matched companies to the United States' 1,918, with the UK (728) and the Netherlands (425) strongest. Larger names use Optimole on WordPress marketing sites: The Hackett Group, Vensure Employer Services, BCI, Varex Imaging and The Wine Group all run it under their own accounts.

Sales signal: the typical buyer is a small firm or its agency in the US, UK or Benelux. Enterprise logos exist, but they are single marketing sites, so pitch the web team that runs the marketing site.

Agencies hold many of the keys

When I checked our top candidates, about one in five loaded images from an account shared with unrelated companies: a church-website agency with 19 client sites, a senior-living marketer with 20, Finnish agencies with 22 and 19. Those sites are real Optimole users, but the agency chose the tool and pays for it. We dropped them from the named list for that reason. Advertising Services at 4.84% of matched companies points the same way.

Sales signal: agency accounts are the efficient target. One agency decision moves 20 to 50 sites at once.

Switching: no corridor to speak of

Our switching table for Optimole is empty. ImageKit, the only other image CDN in the category, shares no live domains with it and has shared 5. Canva runs alongside Optimole on 14 domains, but a design tool doesn't replace an image CDN. The real alternatives are other WordPress plugins, which sit in our performance category: EWWW Image Optimizer counts 131,888 domains on its profile, Smush Pro 34,791 and ShortPixel 2,977.

"Optimole's competition isn't in its own category table. It's the other image plugins in the WordPress dashboard." - Emma Davies, Data Analyst at TechnologyChecker.io

Sales signal: win-backs and displacements happen inside WordPress, plugin against plugin, usually when a site outgrows a free tier.

The stack around it

Across 12,310 clean live domains, WordPress runs on 99.2%, Elementor on 45.69% and Divi on 8.16%. WooCommerce is on 17.2%, Google Analytics on 56.78%, and Cloudflare fronts 25.98%. Hostinger's CDN on 6.3% points to shared hosting for part of the base. Consent banners come from WordPress plugins too, CookieYes (8.26%) and Complianz (7.46%).

Sales signal: anything sold as a WordPress plugin fits this base. Elementor sites are the single largest segment to target.

What Optimole says, and what we see

Optimole's pricing page cites 200,000+ active installs on WordPress.org and lists Starter at $22.90 a month for 48,000 visits, Business at $46.90 and Flexible from $109 (rendered 14 October 2026). Its WordPress.org listing describes a free plan for up to 2,000 visits a month. An install count includes sites that never connect an account; we count 13,788 live domains serving images through the CDN.

Sales signal: the 2,000-visit free limit is the upgrade trigger. Sites growing past it are the ones weighing a paid plan or a rival.

Key takeaways

1. 13,788 live domains, 4th of 42 in Digital Asset Management with 12.07%.

2. BrightFire runs 1,313 insurance-agency sites on one account; the rest use 8,887 accounts across 9,959 readable domains.

3. Small, WordPress-only and European-leaning: 72.0% have 1 to 10 staff, 99.2% run WordPress.

4. No switching corridor in the category; the competition is other WordPress image plugins.

How to use this list

Separate BrightFire's agencies and agency-held accounts first, then filter by size and country. For the full list of Optimole domains with company and stack data, explore TechnologyChecker.io, and see our guide to technology detection methods for how a script on a page becomes a count.