Companies Using Innovid Advertising Measurement

Innovid Advertising Measurement is an unfamiliar name for a familiar pixel. It's TVSquared's TV attribution tag, which came to Innovid in a deal completed on 3 March 2022, and Innovid now belongs to Mediaocean. Our October 2026 crawl finds the pixel on 10,763 live domains, 6,541 of them matched to a company, 14th of 82 in Attribution & Conversion Tracking with 0.18%. Small in this category, and a very different list from the ad-platform pixels around it.

What the count measures

A domain counts when a page links to a tvsquared.com address or defines the pixel's _tvq or TV2Track objects. The tag still loads from tvsquared.com collector hosts, and the sign-in page at app.tvsquared.com is titled InnovidXP. Innovid's site sells the measurement under its Outcomes product. When we opened the 50 named companies in October 2026, 37 loaded the pixel in our browser and 5 more had a TVSquared collector in their own Google Tag Manager container, which suggests a consent rule held it back for our visit.

The monthly line runs from 8,275 domains in June to 10,763 in October. Most of the June to July step is ours: the domains we crawl turn over every month, dead sites out and new ones in, and our detection widens over time.

Domains are not accounts

The collector address carries the account number, so I counted them. On the 8,390 domains where we logged one, there are 4,205 accounts. 3,075 of them sit on a single domain. Seven span 50 or more, and they're one customer each: Everstory Partners' funeral homes and cemeteries (242 domains), the University of North Carolina at Greensboro's web addresses (200), an online poker operator's country and mirror domains (154), Lennar's community sites (127) and Medical Guardian's domains, misspellings included (115). Right at Home's franchise offices (98) and Service Experts' local HVAC sites (88) follow. Many of these are forwarding domains: rolfgriffin.com lands on Service Experts' Fort Wayne page and medicalgaurdian.com on medicalguardian.com. The largest account is 2.88% of the domains we could read, so no single one dominates.

"10,763 domains, 4,205 accounts. A TV attribution pixel follows the brand onto every location site and landing domain, so count the accounts before you count the customers." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales signal: dedupe by collector ID before you build a target list. A multi-location brand with 100 domains is one budget and one decision-maker.

An American, older, mid-sized base

6,134 of the 6,412 companies we could place in our top 15 countries are in the United States, 95.66%. TVSquared was an Edinburgh company, but the pixel's market is American TV. The companies are bigger and older than on the small-business pixels. Only 32.02% have 1 to 10 staff, against 57.23% on the Google Ads Conversion Tracking page, and 24.01% were founded before 1960, the largest age group here. 370 have more than 1,000 staff: Fidelity on its careers site, Intuit on TurboTax, DISH, Western Union, J.Crew, Rivian and HubSpot.

Sales signal: this is a list of brands with a TV or streaming budget. Sellers of media, creative and measurement services can skip the qualification step.

Who buys TV attribution

Retail leads at 10.47%, then construction (7.8%), motor vehicles (6.07%), hospitals (4.79%), consumer services, financial services and banking. Much of the construction share looks like home services that advertise on TV: Renewal by Andersen, Erie Home and Chem-Dry operators show up among the shared accounts. Universities are the clearest named cluster, mostly on admissions and online-degree sites: Penn State, Indiana, Syracuse, Western Governors, Southern New Hampshire and Miami Dade. Home care is another, with Visiting Angels, Right at Home and Help at Home.

Sales signal: enrolment marketing and home-care franchising both run TV to drive web leads. Agencies with case studies in either vertical have a ready audience here.

Exits and overlap

The migration section is empty: no switching flow cleared our tests. Overlap is high instead: 8,569 domains run the Facebook Pixel alongside this one, 2,530 TikTok Pixel and 2,024 the LinkedIn Insight Tag. 2,749 domains dropped the pixel on at least one hostname since we began tracking it on 16 March 2026, and 392 of them still run it on another hostname. A campaign ending can be enough to pull a measurement pixel, so read exits as budget signals as much as vendor changes.

"A TV attribution pixel and Meta's pixel do different jobs, so brands run both: 8,569 domains here do. The interesting question is which TV vendor they'd move to, and our data can't see that yet." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales signal: rival TV measurement vendors should watch this list for domains where the pixel disappears; a renewal decision may have been made.

The stack of a TV advertiser

The stack confirms the budget. Microsoft Advertising runs on 36.07% of these domains, against 6.28% on the Google Ads Conversion Tracking page. The Trade Desk is on 31.25%, Amazon Advertising on 18.63%, Reddit Ads on 16.17% and Simpli.fi on 15.37%. Invoca's call tracking is on 9.0%, Adobe Analytics on 7.67%, Adobe's tag manager on 8.62% and Tealium on 5.15%. OneTrust leads consent at 10.81%. DoubleClick Floodlight's 47.97% should be read loosely: our rule counts any doubleclick.net script, Google Ads' calls included.

Sales signal: programmatic and CTV buyers are already here. A Trade Desk tag next to the TVSquared pixel marks a brand buying streaming inventory and measuring it.

Key takeaways

1. 10,763 live domains and 4,205 accounts on the 8,390 domains we could read; 14th of 82 with 0.18%.

2. It's TVSquared's pixel. Innovid announced the TVSquared deal on 7 February 2022 at about $160 million, and Mediaocean, which agreed to buy Innovid at $3.15 a share in November 2024, completed the purchase on 13 February 2025.

3. American (95.66% of placed companies), older (24.01% founded before 1960) and mid-sized.

4. The biggest accounts are multi-location brands: Everstory Partners, Lennar, Right at Home, Service Experts.

5. Our category table counts the same pixel twice; the separate TV Squared row's 6,512 domains are all inside this count.

How to use this list

Group domains by collector ID first, then filter by industry. For the full list of 10,763 domains with company, size and stack data, explore TechnologyChecker.io. Our guide to technology detection methods explains why a tag held back by a consent banner can be in a site's configuration and still not fire for every visitor.