Companies Using Stape

Stape sits awkwardly in Tag Management. It rents out the server half of Google's tag manager rather than competing with it. So before reading anything into its 0.02% share, I wanted to know what our crawl sees on a Stape site. As of our October 2026 crawl the answer is 2,778 domains, 1,628 of them matched to a company, against Stape's own claim of more than 200,000 clients. Most of this analysis is about why those two numbers can both be true.

What we detect

We count a domain when a page loads a script from Stape's addresses: stapecdn.com, cdn.stape.io or its gateway hosts. On the 2,916 domains in our cleaned set, 2,373 load the Data Tag, the open-source GTM template Stape publishes on GitHub, which pulls stapecdn.com/dtag/v9.js and posts events to a server container. 224 load the pixel of Stape's Shopify app, and 163 show only one of Stape's hosted Meta gateways. What we can't see is a site that uses Stape's Custom Loader alone, which serves Google's scripts from the site's own domain. So 2,778 is a floor.

Sales signal: a Stape domain is a site whose marketers already pay for measurement infrastructure. These are buyers who understand data loss, not beginners.

First-party by design

I opened 30 random Stape domains to see where the data goes. 26 showed a Stape script. 18 sent their events to a subdomain of their own, such as s.farpay.io or sst.ferex-solidbase.com. Three used a Stape-hosted address, and five used another company's domain: two shops share one consultant's servers, two use a related company's domain, and one sends to an unrelated domain. At scale, only 231 of the 2,747 domains with a readable Stape request called a stape.io or stape.net container address.

"Most Stape customers we checked hide Stape behind a subdomain of their own. That's the product working as designed, and it's why any count of Stape sites, ours included, is a floor." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales signal: the subdomain name (sst., sgtm., data.) is the tell. If you sell into this group, look for those hostnames on a prospect's site as well as for Stape's own addresses.

Who buys it

42.53% of matched companies with a known size have 1 to 10 employees and 73.06% have 50 or fewer; only 40 have more than 1,000. They're young, too: 58.58% were founded in 2010 or later. Retail leads the industries at 8.88%, and Advertising Services, LinkedIn's label for agencies, is second at 3.97%. That matches Stape's own description of an agency channel, with 500 partners on its about page. The large names are mostly fashion and hospitality brands: Armani, Vivienne Westwood, Zappos and Accor's Sofitel and Mövenpick sites.

Sales signal: agencies are the multiplier. One agency that standardises on server-side tracking brings a dozen client sites, so partner programmes will outsell direct prospecting here.

A European base

The United States has 471 matched companies, but the European countries in our top 15 hold 703. The Netherlands (114), Germany (101) and Denmark (100) all rank above the United Kingdom (93). Denmark's figure is about a fifth of the US one. Consent tools fit the same picture: Cookiebot is on 13.55% of Stape domains and Cookie Control on 13.51%. That fits a product sold on recovering data that browsers and consent banners lose.

Sales signal: a European Stape site has already paid to recover lost conversions. Consent and data-protection vendors should treat it as a warm account.

Fleets and leftovers

Before charting anything we removed 120 domains whose titles mark them as gambling or for-sale pages, 79 of them one Indonesian lottery network. After that, 19 obvious slot or betting clones remain, 0.65% of the cleaned set, plus regulated casinos and odds sites that are real businesses. One account stands out: about 90 medical-assistant school sites share one Stape gateway account, which points to a single operator, about 3% of the count.

Sales signal: dedupe by gateway account and by company before counting prospects. Most Stape rows are one company with one site, but networks exist.

Leaving Stape

Since we began tracking Stape on 4 August 2026, 670 domains dropped it on at least one hostname. When we rechecked, 122 of 671 still loaded it on another hostname. Of the 549 that dropped it everywhere, 422 still run Google Tag Manager, so they left Stape's script, not Google's tag manager. Some may have moved their server container to a domain we can't see, others to a different host, and some may have dropped server-side tracking altogether. Our data can't yet tell those apart.

"When a site stops loading Stape, three times in four it keeps Google Tag Manager. The question is whether its server-side tracking moved somewhere else or stopped." - Sophie Clarke, Product Marketing Manager at TechnologyChecker.io

Sales signal: for a competing sGTM host, the 549 domains that dropped Stape while keeping GTM are the warmest list on this page. Check their subdomains first.

The stack around it

Google Analytics runs on 93.11% of the 2,916 clean live domains, DoubleClick Floodlight on 34.84% and Microsoft Advertising on 25.58%. Pinterest Ads (9.88%), Twitter Ads (5.59%) and Reddit Ads (5.25%) follow. WordPress is on 29.66%, Shopify on 16.74% and Webflow on 4.63%. That's an ad-spend stack: server-side tracking pays for itself through better conversion data for paid media.

Sales signal: pitch on media efficiency. These sites run three or more ad platforms and already care about conversion data quality.

What it costs

Stape's pricing page, checked 14 October 2026, lists a Free plan for up to 10,000 requests a month, Pro at $17 a month billed annually for 500,000 requests, Business at $83 for 5 million and Enterprise at $167 for 20 million; billed monthly, those plans cost $20, $100 and $200. Stape says it was founded in June 2021, passed 100,000 customers in July 2024 and has no outside investors.

Sales signal: request-based pricing means traffic growth turns into plan upgrades. Fast-growing shops on Pro are the accounts most likely to reconsider their host.

Key takeaways

1. 2,778 domains, a floor: sites that hide Stape behind their own domain are invisible.

2. The Data Tag is the signal on 2,373 of 2,916 cleaned domains.

3. Small, young and European-leaning: 73.06% have 50 or fewer staff, and Europe holds 703 matched companies to the US's 471.

4. 3,012 domains run Stape with Google Tag Manager; it's a layer, not a replacement.

5. Of 549 domains that dropped Stape everywhere, 422 kept Google Tag Manager.

How to use this list

Filter by country and size, then dedupe by company and gateway account. For the full list of 2,778 Stape domains with company, size and stack data, explore TechnologyChecker.io. Our web analytics tools analysis covers the analytics tags these server containers feed.