Companies Using DataDome

I spend my working week on the crawler side of this data, and DataDome is built to stop crawlers, which makes it easy to see. A domain counts here when a page on it sets the datadome cookie, returns DataDome's headers or loads its script, and on many big sites our headless browser gets DataDome's challenge page instead of the site. Our October 2026 crawl puts it on 3,845 domains, 12th of 38 in Bot Detection & CAPTCHA with a 0.06% share, and 1,676 of those domains matched to a company. That's after a big cut, and the cut is the first thing a seller needs to understand. (For the wider picture of who runs bots and who blocks them, see our bot traffic statistics.)

What we took out

The raw count was 8,819. We removed 824 gambling and domain-for-sale pages, then 4,965 domains on five platform accounts, two groups that overlap. The biggest were 1,366 used-car dealer sites whose vehicle photos come from Carsforsale.com's or Powersports.com's image servers (11 of the 13 that loaded for us served DataDome with the same site key), 1,330 wedding sites tied to The Knot Worldwide and 1,121 Pattern by Etsy shops on Etsy's key. Evessio's event sites and Nexternal's shops were the smaller two. None of those site owners signed a DataDome contract, so they're not in the 3,845.

Sales signal: if you pull DataDome users from any tool that doesn't make this cut, filter the dealers, wedding vendors and Etsy shops out yourself. A used-car lot in Texas isn't a bot-management buyer.

One month, no growth curve

The chart has a single point, 3,845 in October 2026, because our earlier monthly totals included the platform-hosted sites. The exits are where the movement shows. 2,680 domains dropped DataDome on at least one hostname since we started tracking it on 16 March 2026, and 393 of them still run it on another hostname. Of the 2,287 that dropped it everywhere, 1,654 were Pattern by Etsy shops, and several Pattern domains we opened now return Etsy's error page.

"Most of the domains that dropped DataDome this year were Etsy Pattern shops going dark. I'd book that as Etsy's churn rather than DataDome's." - David Thomson, CTO at TechnologyChecker.io

Sales signal: churn among the 3,845 is small next to the platform churn. Treat the list as a stable pool and watch the next few months before calling a trend either way.

Who's left

The rest looks like the base DataDome described to TechCrunch in 2023: e-commerce, media, travel, ticketing and the public sector. Size is spread wide. 41.5% of matched companies with a known size have 1 to 10 employees, yet 156 have more than 1,000 staff, and age skews old: 20.1% were founded before 1960. We confirmed DataDome in a browser on Airbnb, Tripadvisor, Vinted, StubHub, Reuters, Forbes, The Economist, Australia Post's merchant portal and the Alaska Department of Revenue's pfd.alaska.gov. In that 2023 interview DataDome said it had more than 300 customers protecting over 400,000 domains. That count and ours aren't measured the same way, so I wouldn't set one against the other.

Sales signal: start with the 156 large companies. The buyer sits in security, fraud or e-commerce engineering and runs a product whose list price starts at $3,830 a month, so lead with what you add, not with price.

The US first, France a clear second

The United States has 751 matched companies, France 189, the United Kingdom 139, Germany 67 and Canada 65. That's about one French company for every four American ones. French retail shows it best: Kiabi, BUT, Celio and Cultura, and ADEO, whose supplier portal and four of its trading brands (Bricoman, now Tecnomat in France, plus Tecnomat and Bricocenter in Italy and Obramax in Brazil) each run DataDome under a different key, per the brand list on ADEO's site. Retail leads the industry table at 9.15% and Hospitality follows at 6.68%, with no industry above 10%.

Sales signal: in Europe, start with French retail and with travel brands. A group like ADEO running five separate keys is a consolidation conversation waiting to happen.

Running beside reCAPTCHA

Our migration test found no DataDome switching flow big enough to publish, so this is about overlap. 900 of the 3,845 domains run reCAPTCHA too, so many DataDome sites keep a CAPTCHA on their forms. Bot managers rarely share a domain: 51 run DataDome with PerimeterX, 35 with AWS WAF and 25 with Cloudflare Turnstile. Those are small numbers, and I wouldn't call any of them a trend.

"900 DataDome sites still run reCAPTCHA. On most of them the bot manager and the form CAPTCHA aren't fighting for the same job." - David Thomson, CTO at TechnologyChecker.io

Sales signal: a CAPTCHA vendor can sell into DataDome sites without displacing anything. A rival bot manager needs a replacement deal, and two of them on one domain is rare.

The stack around it

Across the 3,845 domains, Google Analytics runs on 64.14% and Cloudflare's CDN on 31.18%, with Amazon CloudFront on 20.96% and Akamai on 4.4%. OneTrust leads consent at 21.25%, then Didomi (4.19%) and TrustArc (2.21%). Adobe Analytics (4.32%), comScore (4.16%) and Piano Analytics (3.25%) point to big consumer brands and publishers. Other security layers are thin: Imperva shows on 0.44%.

Sales signal: the typical DataDome site is a big consumer property on a major CDN with an enterprise consent tool. CDN, consent and analytics vendors can use the DataDome list as a shortcut to that profile.

What it costs

DataDome's pricing page, checked 14 October 2026, lists Bot Protect at $3,830 a month for Essentials, $8,670 for Advanced, $10,160 for Premium and from $13,270 for Enterprise. There's no free tier, one more reason the dealer and wedding sites we removed can't be customers in their own right.

Key takeaways

1. 3,845 domains, 12th of 38 in Bot Detection & CAPTCHA with a 0.06% share, after removing 4,965 platform-hosted domains and 824 gambling and for-sale pages.
2. 156 matched companies have more than 1,000 staff, and 20.1% were founded before 1960.
3. France is the second market, 189 companies against 751 in the US.
4. Most drops since March were Etsy Pattern shops (1,654 of 2,287), not DataDome customers.
5. No published switching flows. 900 domains run reCAPTCHA too; overlap with other bot managers is small.

Sales applications

Outreach template: "Your sign-in and checkout pages already screen traffic with DataDome. Teams in that position use [your product] for [the gap: fraud review, payments, API security]. Worth 20 minutes?" Send it only where the datadome cookie sits on the company's own domain.

Targeting: on TechnologyChecker.io, filter DataDome domains to companies with 1,000+ staff in retail, travel or publishing, and start with the US and France.

Competitive angle: PerimeterX (2,672 domains) and AWS WAF (12,756) are the like-for-like rivals, and only 51 and 35 domains run them beside DataDome. A replacement pitch has to beat an incumbent outright; there's no dual-running stage to wedge into.

The full list of DataDome domains, with company size, country and industry for the 1,676 we matched, is on TechnologyChecker.io, drawn from our crawl of 29.9M live business domains.