Companies Using Appointo

I looked at Appointo in our October 2026 crawl from the point of view of anyone selling to small Shopify brands. A domain counts here when its pages run Appointo's booking code: the app's theme embed, its widget bundle or a call to app.appointo.me. Shopify starts that code after the page finishes loading, so the count only works if you wait. On that basis Appointo is on 4,214 live domains, 1,333 of them matched to a company, 8th of 100 in Appointment Scheduling.

What a random sample shows

I drew 40 domains at random. Three were gone: two no longer resolve and one fails its security handshake. Of the 37 live Shopify stores, 36 still ran Appointo, 32 through the theme app embed and four without it; one had removed it since our crawl. In a browser, 24 of the 25 stores I loaded ran Appointo's code after the load event, and the calendar rendered on a product page at 15 of them, in English, German ("Termine buchen") and Italian ("Prenota il tuo appuntamento"). Between Appointo's own product endpoint (up to 25 products per store) and the browser, 24 of the 37 had a bookable product; for the other 12 that still ran it, we couldn't confirm one either way. Eight of the 37 redirected to another domain.

Sales signal: most rows are stores actively selling a time slot. The product name usually tells you what: a consultation, a workshop, a fitting, a service visit.

A flat line with turnover underneath

The chart reads 3,205 in June, 4,134 in July, 4,214 in August, 4,243 in September and 4,214 in October. The June step comes from our side: the set of domains we crawl turns over every month as dead sites drop out and new ones are added, and our detection signals widen over time. Since July the line has stayed between 4,134 and 4,243. Underneath, 685 domains dropped Appointo since we started tracking it on 16 March 2026, and 31 of them still run it on another hostname. Of those that dropped it everywhere, 530 of 656 still ran Shopify.

"Four in five stores that remove Appointo keep trading on Shopify. Those merchants changed their minds about bookings and kept selling everything else." - Elif Arslan, CMO & Co-founder at TechnologyChecker.io

Sales signal: a stable pool of about 4,200 domains. The 530 live stores that removed it are a ready list for any booking or scheduling vendor on Shopify.

Who the customers are

79.08% of matched companies with a known size have 1 to 10 employees and 16.96% have 11 to 50. They're young: 42.74% were founded in the 2010s and 31.29% in the 2020s, against 20.57% for BookThatApp, which has been on the Shopify App Store since 2012 to Appointo's 2020. The larger companies on our list use it the way the small ones do, to sell one appointment beside their products. Ulike books one-to-one virtual consultations, ViewQwest home Wi-Fi consultations, Balance of Nature health-coach appointments and AIB International one-hour expert sessions.

Sales signal: the buyer is a founder or a small e-commerce team that added a service to a product store. Sell to that service: reminders, intake forms, deposits, staff calendars.

Jewellers, wellness and Europe

Retail leads at 17.49%, then apparel (7.87%) and luxury goods and jewellery (6.32%), nearly three times BookThatApp's 2.24%. Wellness and fitness adds 3.98%, and the two personal-care labels 2.62% and 2.14%. By country, the United States has 445 matched companies, the United Kingdom 161, Canada 134 and Australia 96. Germany (61), France (45), the Netherlands (35), Italy (28) and Spain (20) add up to 189, about 42% of the US count; on BookThatApp's profile the same five countries come to about 23%. Appointo's App Store listing names nine languages to BookThatApp's one, and says its widget translates to the store's language, which fits.

Sales signal: for translation, payments or local SEO, the European Appointo rows are a strong list. Stores there already sell appointments in their own language, like Wildschytz's ice-bathing sessions near Mannheim or Colladon's groom-suit appointments in Italy.

Rivals and leavers

The category table shows Calendly, Bookly, FareHarbor and Acuity Scheduling as rivals, but none of them is a Shopify app. On Appointo's domains, 29 run Calendly today, out of 41 that ever ran both, and the few that moved between them don't make a pattern. The like-for-like rival is BookThatApp: 81 domains run both apps today. Since March, 10 domains that dropped Appointo now run BookThatApp and 11 went the other way.

"Appointo and BookThatApp trade a handful of stores in each direction. The bigger story is the hundreds of stores that drop a booking app and don't move to another one we track." - Elif Arslan, CMO & Co-founder at TechnologyChecker.io

Sales signal: competitive displacement is slow here. The 81 stores running both apps are the ones to ask which one they're keeping.

The stack around it

Across the 4,203 live domains in our clean set, Apple Pay (78.04%), Shop Pay (72.59%) and PayPal (66.12%) are the checkout defaults, and Google Pay is on 49.54%. Judge.me is the most common review app at 20.82%, ahead of Klaviyo Reviews (17.37%). Klaviyo (19.91%) leads Mailchimp (11.94%) on email, and Omnisend (3.97%) is ahead of Privy (2.78%). Google Analytics runs on 54.53%.

Sales signal: these are review-conscious stores that already pay for email. SMS reminders are one opening: Appointo charges per message on top of its plans, which leaves room for a dedicated tool.

What it costs, and what merchants say

Appointo's Shopify App Store listing, checked in October 2026, shows a Free plan with unlimited services and bookings, then Pro at $14 a month, Premium at $25 and Advanced at $39, each with a 7-day free trial. Text and WhatsApp messages carry usage charges and subscriptions or bundles a 2% charge. It rates 4.9 from 931 reviews, 96% of them five-star. With no fee and no booking cap, installing costs nothing, which may be why some stores in our sample keep the code without an obvious bookable product.

Sales signal: Free-plan merchants are Appointo's upgrade pool. Team member portals and add-ons sit on the $39 Advanced plan, so stores booking several staff are the bigger accounts.

Key takeaways

1. 4,214 live domains, 8th of 100, 165 behind BookThatApp and 213 ahead of Acuity Scheduling.

2. 36 of 37 live stores in a random sample still ran it, and 24 had a bookable product we could confirm.

3. A very small, young base: 79.08% at 1 to 10 staff, 31.29% founded in the 2020s.

4. Stronger in continental Europe and in jewellery than BookThatApp.

5. Most stores that drop it stay on Shopify, and few move to the other Shopify booking app.

How to use this list

Filter by country and industry, then open a product page to see what each store books. For the full list of 4,214 Appointo domains with company, size and stack data, explore TechnologyChecker.io. Our Shopify trends analysis covers the wider store base these merchants belong to.