WordPress vs Webflow: We Analysed 3,639 Switches, Pricing and G2 Reviews
Compared on our own monthly crawl of 29.9M live business domains, both vendors' pricing pages read on Sep 23, 2026 and 10,539 G2 reviews.
Updated Sep 7, 2026August 2026 crawlDraft
WordPress
1,423
domains gained from Webflow in 90 days
Webflow
3,639
domains gained from WordPress in 90 days
Choose WordPress if…
- You want to own the site: open-source software under the GPL on any host, with the theme and plugin directories behind it
- The site is content-heavy or needs features from the plugin directory, such as forums, social networking or calendars; on Webflow, a store needs a separate Ecommerce plan at $29, $74 or $212 a month on yearly billing
- Cost matters: WordPress is $0 plus hosting, while Webflow bills per site ($15 or $25 a month on yearly billing), sells team collaboration as Workspace plans (Core $19, Growth $49 a month on yearly billing, extra seats sold separately) and starts its Team platform plan at $2,500 a month on an annual contract
Choose Webflow if…
- A designer or agency builds the marketing site and wants hosting, the CMS, site search and password protection in one plan: Premium at $25 a month on yearly billing (Basic at $15 has no CMS)
- Your company looks like Webflow's base: software, agencies and consultancies, founded since 2010, in the US, UK or Germany
- Setup and support decide: G2 scores Webflow 8.4 on ease of setup and 8.5 on support against WordPress.org's 8.2 and 7.8
How we collect this data
Every number names its source and the date it was read.
3,639 domains dropped WordPress and now run Webflow in the 90 days to September 6, 2026, against 1,423 that went from Webflow to WordPress: a 2.6 : 1 flow in Webflow's favour, the most one-sided corridor out of WordPress that we measure (TechnologyChecker, August 2026 crawl). The bases are far apart: WordPress is detected on 9,555,391 domains (64.17% of CMS platforms, position #1) to Webflow's 262,281 (1.72%, #5), and 7,592 domains run both at once, more than the two flows combined. Counts are per registered domain, so the two can sit on different hostnames; on those domains Webflow sits beside WordPress rather than replacing it. The buyers differ too. Webflow's enriched base is software companies, agencies and consultancies (Software Development 6.64%, Advertising Services 4.53%), while WordPress's is construction and business services. WordPress is free software you host yourself; Webflow is a hosted platform with a free Starter plan on a webflow.io domain, Basic at $15 a month and Premium with the CMS at $25 a month on yearly billing. G2 rates WordPress.org 4.4 on 9,544 reviews and Webflow 4.4 on 995; Webflow leads on ease of setup (8.4 to 8.2) and support (8.5 to 7.8). Choose WordPress for ownership, plugins and cost at scale; choose Webflow for a designer-built marketing site with hosting, CMS and AI tooling in one subscription.
At a glance
August 2026 crawlWho is switching between WordPress and Webflow?
Analysed Sep 6, 20263,639domains moved from WordPress to Webflow in the 90 days to Sep 6, 2026 · 1,423 went the other way
Switched = dropped WordPress on every host we track since Apr 17, 2026 and currently runs Webflow. A drop is a tag disappearing from our crawl, not a confirmed cancellation. 7,592 domains run both today. Counts are domains, not accounts.
“3,639 domains switched from WordPress to Webflow in the 90 days to Sep 6, 2026 (TechnologyChecker, https://technologychecker.io/compare/wordpress-vs-webflow)”
3,639 domains switched from WordPress to Webflow in the last 90 days → See the list
326,898 domains have dropped WordPress since we began tracking it in March 2026. Most go to Wix.
WordPress itself is $0; the running cost is the host and domain you choose. Webflow's Starter plan is free on a webflow.io domain, Basic is $15 a month and Premium (the plan with the CMS) $25 a month on yearly billing; its Team platform plan starts at $2,500 a month on an annual contract. (checked Sep 7, 2026)
WordPress plans
| Plan | Monthly | Annual (per mo) | Includes |
|---|---|---|---|
| WordPress (self-hosted) | Free | Free | Free, open-source software to download and install on your own hosting, or set up through a recommended host; themes, plugins, blocks and patterns from wordpress.orgHosting and domain bought separately · Recommends PHP 8.3 or greater and MySQL 8.0 or MariaDB 10.11 or greater · Support through community forums and documentation |
Webflow plans
| Plan | Monthly | Annual (per mo) | Includes |
|---|---|---|---|
| Starter | Free | Free | Site on a webflow.io domain, limited Webflow CMS, Webflow AI, MCP server, Webflow Cloud app hosting2 static pages · 1 GB bandwidth · 50 form submissions · No custom domain |
| Basic | Not published | $15/mo | Custom domain, 300 static pages, unlimited form submissions, password protection, Webflow AI10 GB bandwidth · No Webflow CMS |
| Premium | Not published | $25/mo | Everything in Basic plus the Webflow CMS, code components, site search, form file upload and well-known filesBandwidth from 50 GB, selectable up to 2.5 TB |
| Team (platform plan) | Not published | $2,500/mo | Everything in Premium plus Webflow Localize, AEO agents, publishing workflows, single-page publishing, site activity log and API, foundational governance, enhanced security and compliance, and priority supportAnnual contract required · Sold through sales |
| Feature | ||
|---|---|---|
| Software cost | Free, open source (GPL) | Free Starter plan; Basic $15 and Premium $25 a month on yearly billing |
| Hosting | Bring your own host; many hosts offer one-click installers | Included; Webflow Cloud app hosting on every plan |
| Custom domain | Your own domain, bought separately | From Basic; Starter uses a webflow.io domain |
| CMS | Posts and pages with drafts, scheduling, revisions and custom content types | Limited on Starter; full Webflow CMS on Premium |
| Pages and bandwidth | Set by the host | 2 static pages and 1 GB on Starter; 300 pages and 10 GB on Basic; 50 GB to 2.5 TB on Premium |
| Forms | Via plugins | 50 submissions on Starter; unlimited from Basic; file upload on Premium |
| Templates and themes | Three bundled default themes and a directory of thousands; upload your own | Template library; visual design canvas |
| Extensions and code | Thousands of plugins and hooks; REST API; custom post types and taxonomies | Custom code and scripts on site or page; code components on Premium |
| Password protection | Built in per post or page | From Basic |
| Users and teams | User roles: administrator, editor, author, contributor, subscriber | Workspace plans for collaboration (Core $19, Growth $49 a month on yearly billing, one full seat included); Team platform plan from $2,500 a month on an annual contract; Enterprise at a custom price |
| Server requirements | PHP 8.3 or greater; MySQL 8.0 or MariaDB 10.11 or greater recommended | None; fully hosted |
| Support | Volunteer help on the support forums; WordCamps and meetups | Email support with a 48-hour reply target; priority support on Team |
| Ownership and portability | You own your data; the GPL lets you install, modify and redistribute it | Hosted on Webflow; paid Workspace plans can export the site's code to host elsewhere, and exported forms stop working |
- Infosys LimitedIT Services and IT Consulting
- Capgemini ConsultingIT Services and IT Consulting
- BaschiProfessional Training and Coaching
- MicrosoftRetail
- Veterans AffairsGovernment Administration
- Lear CorporationMotor Vehicle Manufacturing
- AdobeSoftware Development
- TELUS InternationalIT Services and IT Consulting
- Laureate IncHigher Education
- Little Caesars InternationalFood and Beverage Services
Share of each vendor's enriched companies in the segment. A gap is a lean, not a verdict; rows under 30 companies a side or under 5 pp are marked.
By company size
By industry
How buyers rate WordPress and Webflow
G2, read Sep 6, 2026- Largest segment
- Not published
- Entry price on G2
- Not published
- Free trial
- G2 has no trial information
- Plans listed
- Not published
- Largest segment
- Not published
- Entry price on G2
- Free · Starter
- Free trial
- G2 has no trial information
- Plans listed
- Not published
What else G2 puts on this comparison
| Product | Rating | Reviews | Largest segment |
|---|---|---|---|
| Duda | 4.6 / 5 | 790 | Small-Business |
| HubSpot Content Hub | 4.5 / 5 | 2,012 | Small-Business |
| Umbraco | 4.5 / 5 | 1,011 | Small-Business |
G2's shortlist and the domains have nothing in common. G2 puts Duda, HubSpot Content Hub and Umbraco beside this pair. The destinations we measure — Wix, Squarespace, GoDaddy Website Builder and Joomla — lead with Wix, which G2 does not shortlist here.
G2 scores features by category only when both products are rated on a shared feature set, and it publishes none for WordPress and Webflow. The feature table above is ours, read off each vendor's own pages.
G2 also publishes an AI-generated summary and a set of generated FAQs for this pair. We link rather than reproduce them — they are machine-written, we cannot verify the claims in them, and the verdict and FAQs on this page are the editor's. Read G2's own comparison →
WordPress
What people like about WordPress. Ease of Use (120 mentions) and customization (87 mentions) lead the topics on G2's WordPress.org listing (G2 comparison page, read September 6, 2026), the largest panel on this page at 9,544 reviews. It scores 8.8 on meets requirements against Webflow's 8.6. The profile data shows a broader base than Webflow's: construction, business consulting and IT services are its top industries, and Germany is its second largest country by company count (454,606, just ahead of the UK's 454,360).
What people do not like. Plugin issues (57 mentions) and learning curve (47 mentions) on the same G2 read, and the ratings agree: WordPress.org trails Webflow on ease of setup (8.2 to 8.4) and quality of support (7.8 to 8.5). Support is community and documentation rather than a vendor desk.
G2's own summary of the g2.com/products/wordpress-org listing, with each topic's mention count.
Generated from real user reviews on G2
- Users appreciate the ease of use in WordPress, allowing quick and simple website creation for everyone.(131 reviews)
- Users love the customization options in WordPress, allowing for easy creation of tailored, professional websites.(93 reviews)
- Users love the abundance of plugins in WordPress, enabling quick and easy website creation without costs.(85 reviews)
- Users value the customizability of WordPress, allowing them to effortlessly create tailored websites for diverse needs.(71 reviews)
- Users love the flexibility of WordPress, enabling complete customization with extensive plugins and themes for any site.(59 reviews)
- Users experience plugin conflicts that disrupt functionality, especially after theme updates, complicating site management and security.(63 reviews)
- Users find the learning curve steep for WordPress, making it challenging for beginners to navigate effectively.(45 reviews)
- Users express concern over security issues, as outdated plugins and themes make WordPress sites vulnerable to hacks.(43 reviews)
- Users find inadequate updates frustrating, leading to plugin conflicts and vulnerabilities, impacting site security and performance.(30 reviews)
- Users face security vulnerabilities due to outdated plugins and themes, making WordPress sites targets for hackers.(23 reviews)
Webflow
What people like about Webflow. Ease of Use (246 mentions) and design flexibility (158 mentions) on a panel of 995 reviews. Webflow scores 8.1 on ease of use, 8.4 on ease of setup and 8.5 on support. The profile data shows who buys it: 60.74% of its enriched base are companies of 1 to 10 people, but a further 27% have 11 to 50, and its top industries are software development, advertising services and IT consulting.
What people do not like. Learning curve (102 mentions) and limited features (94 mentions). The pricing page shows the other constraint: the CMS is limited on Starter and arrives on Premium at $25 a month on yearly billing, and collaboration is billed separately through Workspace plans (Core $19, Growth $49 a month on yearly billing) before the $2,500 a month Team platform plan.
G2's own summary of the g2.com/products/webflow listing, with each topic's mention count.
Generated from real user reviews on G2
- Users love the ease of use in Webflow, reporting quick site builds and design controls they can pick up without training.(246 reviews)
- Users praise the design flexibility of Webflow, which lets them ship responsive layouts fast without giving up creative control.(158 reviews)
- Users commend the fast publishing and CMS, which make it simple to collaborate on content and push updates.(158 reviews)
- Users find that Webflow's visual controls improve their web development workflow, making site creation quicker and more predictable.(149 reviews)
- Users appreciate the customization options in Webflow, which let them build highly tailored sites without custom code.(143 reviews)
- Users find the learning curve steep, saying the interface overwhelms newcomers and complex builds need workarounds.(102 reviews)
- Users report limited features in Webflow, particularly around CMS depth and ecommerce, which blocks more advanced use cases.(94 reviews)
- Users note missing capabilities, including slow performance on larger projects and areas that still feel unfinished.(82 reviews)
- Users coming from other platforms describe the transition as difficult, since Webflow's model differs from template-driven builders.(75 reviews)
- Users often find Webflow expensive relative to hand-coding, citing plan costs against the feature set they get.(68 reviews)
The reviews and the switching data agree on direction. Webflow's advantages on G2 are setup and support (8.4 and 8.5 against 8.2 and 7.8), and 3,639 domains dropped WordPress for Webflow in the 90 days to September 6, 2026, against 1,423 going back: a 2.6 : 1 balance. The caveat is coexistence: 7,592 domains run both today, more than the two corridors combined, which reads as companies keeping a WordPress blog or subdomain beside a Webflow marketing site rather than replacing one with the other.

Webflow is the one destination out of WordPress where the flow is clearly one-directional: 3,639 domains in, 1,423 out, in a quarter. Against WordPress's 9,555,391 domains that is 0.04%, so WordPress does not feel it; against Webflow's 262,281 it is 1.4% of the base arriving from one source in 90 days, which Webflow certainly does.
The profile data explains who moves. Webflow's enriched base is software companies, agencies and consultancies founded since 2010, in the US, UK and Germany, with 27% of companies at 11 to 50 people. That is the marketing-site buyer who has a designer and a budget, and for whom WordPress's plugin and hosting upkeep is a cost rather than a freedom. WordPress keeps everything else: 9,555,391 domains, roughly 32% of the 29.9M active domains in the crawl.
Where the crowd may be wrong: read the 7,592 domains running both before quoting the corridor. That count is larger than the two flows combined, so on many domains Webflow did not replace WordPress; the two run side by side on the same registered domain. The switching number is real, but the more common outcome is coexistence.
How we compared · TechnologyChecker sells access to the switching lists behind this page; the numbers do not change with that.
Where this data comes from
August 2026 crawlOur detection dataFirst-party
The switching corridor, adoption curves, market shares and customer lists come from our own monthly crawl of 29.9M live business domains, detected across the full signal stack: HTTP headers, rendered DOM, JS globals, DNS, TLS and certificate transparency.
A switch is an observed change, not a survey answer: a domain dropped WordPress on every host we track and now runs Webflow. Counts are domains, not accounts. Company attributes (industry, employee band, country) come from the enriched samples named in each caption (5,954,045 companies for WordPress, 200,513 for Webflow).
Full detection methodology →The vendors' own pages
Pricing tables and the feature matrix are read from wordpress.org and webflow.com, entered by hand and checked cell by cell by an editor. Every table names its source URL and the date it was verified.
A verification older than 90 days withdraws the page from search until an editor re-checks it, so a stale price cannot outrank a current one.
G2's published numbers
Star ratings, review counts, the seven satisfaction scores with respondent counts, segment shares and topic mention counts, as read on Sep 6, 2026. Numbers only: no review prose is reproduced, and every figure links back to G2's own comparison.
G2's comparison of this pair →Only the first column is ours alone: no other tracker publishes who is switching between WordPress and Webflow. Where the sources disagree, the page says so next to the numbers rather than averaging them.
How many companies switched from WordPress to Webflow?
3,639 domains dropped WordPress and now run Webflow in the 90 days to September 6, 2026, against 1,423 that moved from Webflow to WordPress. Counts are domains, not companies or contracts; a drop means the WordPress signal disappeared from our crawl on every host we track, and 7,592 domains currently run both.
Which is more widely used, WordPress or Webflow?
WordPress, by 36x: 9,555,391 detected domains and 64.17% of the CMS platforms category (position #1) against Webflow's 262,281 and 1.72% (position #5), as of the August 2026 crawl.
Is Webflow cheaper than WordPress?
The software is not: WordPress is free and Webflow's paid site plans are $15 (Basic) and $25 (Premium, with the CMS) a month on yearly billing, with a free Starter plan on a webflow.io domain. The site may be: Webflow's price includes hosting, and a WordPress site pays a host and a registrar separately. For a team the costs stack: Webflow prices collaboration separately as Workspace plans (Core $19, Growth $49 a month on yearly billing, one full seat included), and its Team platform plan starts at $2,500 a month on an annual contract.
Why are people leaving WordPress for Webflow?
G2 scores suggest why: WordPress.org trails Webflow on ease of setup (8.2 to 8.4) and quality of support (7.8 to 8.5), and its top complaints are plugin issues and learning curve. The profile data adds who: Webflow's enriched base leans to software development, advertising services and IT services. Webflow is not the largest destination for domains leaving WordPress, but it is the most one-sided: 3,639 domains moved to it in the 90 days to September 6, 2026, against 1,423 that went the other way.
Can you run WordPress and Webflow together?
7,592 domains do, as of September 6, 2026, more than the 3,639 and 1,423 that switched in either direction over 90 days. Counts roll every hostname up to its registered domain, so one domain can run WordPress on one hostname and Webflow on another, for example a blog subdomain beside the main site. How often each arrangement occurs has not been measured.
Is Webflow better than WordPress in 2026?
For a designer-built marketing site, the data says it wins the switchers: 3,639 domains moved from WordPress to Webflow in the 90 days to September 6, 2026, against 1,423 the other way, and G2 scores Webflow ahead on ease of setup and support. WordPress is rated higher on meets requirements, runs on 36x as many domains (9,555,391 to 262,281) and remains the platform for content-heavy sites, plugins and self-hosting.
Why are people moving away from WordPress?
The top G2 complaints about WordPress.org are plugin issues (57 mentions) and learning curve (47 mentions), and it trails Webflow on ease of setup (8.2 to 8.4) and quality of support (7.8 to 8.5). Wix is the largest destination for domains leaving WordPress; Webflow is the most one-sided, with 3,639 domains moving to it in the 90 days to September 6, 2026, against 1,423 back, a 2.6 : 1 flow.
Do professionals use Webflow?
Its enriched base says so: software development (6.64%), advertising services (4.53%) and IT services (4.41%) are Webflow's top industries, 27% of its companies have 11 to 50 people, and its top cities are London, New York, Berlin and Sydney. Webflow's pricing page sells a Team platform plan from $2,500 a month on an annual contract and an Enterprise tier with governance, which is not a hobbyist product.
Which CMS is better than WordPress?
By what businesses move to, none at scale: WordPress holds 64.17% of the CMS platforms category and every builder combined takes a small fraction of a percent of its base each quarter. By direction, Webflow currently has the strongest pull (2.6 : 1 over 90 days), and Squarespace is the only other builder that takes more from WordPress than it returns. Prices and plan contents were read from each vendor's own page on September 7, 2026.
Includes questions people also ask on Google for this comparison, quoted as Google shows them; the answers are ours, from the data on this page.