Companies Using Nakanohito

Nakanohito is a name most Western marketers won't recognise, so I'll start with what it is. nakanohito.jp is the tag domain of User Local, a Japanese analytics company, and the name comes from "Nakanohito Beta", a free tool GIGAZINE wrote about in April 2007 that showed which organisations were reading your site. Our October 2026 crawl counts a domain when a page loads any script from nakanohito.jp. That gives 7,651 live domains, 2,030 matched to a company, 7th in Visitor Identification with 2.32%.

Two products behind one domain

The domain serves two User Local products. User Insight is the paid suite, launched in November 2008 from 50,000 yen a month according to CNET Japan, and its tag loads bi.js from cs.nakanohito.jp or bs.nakanohito.jp. User Heat is the free heatmap tool, loading uh.js from uh.nakanohito.jp. In a browser sample of 80 random domains, 72 loaded a nakanohito.jp script: 42 ran only User Heat and 30 loaded User Insight. The corporate names on our list, Kyocera, Fujitsu and Bridgestone among them, run User Insight; the random sample, mostly small sites, leans to the free tool. The 43 account IDs we could read were all different, so no agency or platform is spreading one account across the list.

Sales signal: split the list before you use it. A User Insight site is a paying analytics customer with a company-lookup feature; a User Heat site is a smaller team trying heatmaps for free.

The visitor-identification part

User Insight's organisation analysis is why this sits in Visitor Identification. User Local says it shows the company or school behind a visit, that organisation's head-office location and industry, and the pages it read, across tens of thousands of organisations' domains in Japan and abroad. It pitches the feature to B2B sales teams. So the company-lookup audience here is the User Insight minority, not all 7,651 domains. That is the same job Leadfeeder, Leadinfo and ZoomInfo do in Europe and the US, and none of them has Japan in its top countries on our profiles.

"In Japan, the company-lookup market didn't wait for Leadfeeder. User Local was showing site owners which organisations visited them in 2007." - Elif Arslan, CMO and co-founder at TechnologyChecker.io

Sales signal: a Western visitor-identification vendor entering Japan is selling against an incumbent that is already on Kyocera, Fujitsu and Bridgestone. Lead with what User Insight lacks, not with the concept.

A stable base

The chart reads 5,826 domains in August 2026, 7,448 in September and 7,651 in October. The step between August and September reflects changes on our side, both the domains we cover and the signals we detect the tags with, rather than a surge in adoption: the set of domains we crawl turns over every month. Since tracking began on 4 August 2026, 402 domains have dropped the tags on at least one hostname, and a re-check found 98 of 403 such domains still loading them elsewhere on the site.

Sales signal: treat this as an installed base of about 7,600 Japanese sites, not a growth market.

Who the customers are

The size curve peaks at 11 to 50 employees (28.29%), then 51 to 200 (25.6%) and 1 to 10 (22.37%), with 126 companies above 1,000 staff. The age curve is old: 14.29% of companies with a founding year predate 1960, and only 4.93% are from the 2020s, against 14.36% on Mouseflow's profile. The enterprise names are Japanese industry and IT: Kyocera, Mitsubishi Electric, Sharp, Sanyo Denki, Bridgestone, Fujitsu, Hitachi Solutions, IIJ. Japan's Digital Agency runs User Insight on digital.go.jp.

Sales signal: the User Insight sites among these established companies already watch which organisations visit them. They are a fit for ABM, intent-data and sales-engagement tools sold in Japanese.

Japanese, and B2B

1,727 of the 2,030 matched companies are Japanese (85.07%); the United States has 74. By industry, IT Services and IT Consulting leads at 7.27%, then Wholesale (6.39%), Facilities Services (5.51%), Retail (5.44%) and Software Development (4.21%), with Machinery Manufacturing at 3.06%. The foreign rows are often Japanese groups' local sites, such as Keyence India.

Sales signal: wholesale, machinery and IT-services firms with User Insight are the warmest segment for B2B data vendors, because they bought a tool to see company names.

The stack around it

Across the 7,622 clean domains, Google Analytics is on 96.58%, so User Local is a second analytics layer. WordPress is on 52.11%. Salesforce runs on 4.15% and Amazon SES on 4.46%, pointing to sites with a sales process behind them, and Ptengine, another heatmap tool, is on 5.43%. Overlap with the category's leader is tiny: 51 domains run FingerprintJS beside it today.

"More than half of these sites run WordPress and nearly all run Google Analytics. User Local sells a sales tool to marketers who already have the basics." - Elif Arslan, CMO and co-founder at TechnologyChecker.io

Sales signal: Salesforce is on only 4.15% of these domains. A CRM or marketing-automation vendor selling in Japan can treat the User Insight sites as companies that want lead data but may lack a system to act on it.

What it costs

User Local doesn't list prices on its site; the price list is a download behind a form. It says plans are tiered by page views and include every feature. User Heat is free, with five heatmap types against more than ten in User Insight.

Key takeaways

1. 7,651 domains in October 2026, 7th in Visitor Identification with 2.32%.

2. "Nakanohito Beta" was a 2007 label; the domain now serves User Insight and User Heat.

3. 42 of 72 sampled pages ran only the free User Heat; 30 ran User Insight, the paid suite with company lookup.

4. 85.07% of matched companies are Japanese, many of them established B2B firms.

5. WordPress on 52.11% and Google Analytics on 96.58% frame the typical site.

How to use this list

Separate User Insight from User Heat sites, then filter by size and industry. Our web analytics tools analysis covers the analytics tags these sites run beside it. For the full list of 7,651 domains with company, size and stack data, explore TechnologyChecker.io.