Companies Using Zenfolio

I spent years on crawling infrastructure before we started TechnologyChecker, and hosted platforms are where a domain count is most likely to mislead. Zenfolio is a good example. Our October 2026 crawl finds it on 3,195 domains, 2,491 of them matched to a company. A domain counts when its pages load Zenfolio's scripts, from cdn.zenfolio.com or Zenfolio's booking widget, or create Zenfolio's script object. That's a clean signal: when I opened 150 random domains from the live set, 146 served a working Zenfolio site. What the signal can't see is the photographer who never put the site on a domain of their own.

A floor, not a census

Zenfolio's about page talks about a community of more than 500,000 photographers. We see a few thousand domains. The gap is structural. Many Zenfolio accounts publish only at a name.zenfolio.com address, and our crawl lists only a few of those as separate domains (182 in an October check). Zenfolio's plan table also leaves a custom domain off Basic, its $9 plan, so a whole tier is close to invisible to a domain count. What's left is mostly Professional and Advanced customers who connected their own domain, a better-paying slice than the base as a whole.

Sales signal: nearly every domain on this list is a photographer paying for a plan that includes a custom domain. That's a narrower list than "Zenfolio users", and a better one to price against.

Flat since September

The chart reads 2,831 in June, 2,935 in July, 3,016 in August, 3,193 in September and 3,195 in October. I wouldn't call that growth. We don't recrawl a fixed panel: dead domains drop out each month and newly found ones come in, and our detection widened over the same months. The flat line from September to October is the honest reading. Churn is low too. Since March 2026, 54 domains dropped Zenfolio on at least one hostname, and 23 of those still ran it on another hostname in mid-October.

"Zenfolio's list moves slowly. The domains we count belong to photographers who pay to put the site on their own name, and very few of them leave in a given month." - Mehmet Suleyman, CEO & Co-founder at TechnologyChecker.io

Sales signal: treat this as a stable pool of about 3,200 small paying businesses, not a fast-growing segment.

One-person studios, with an institutional tail

96.37% of matched companies with a known size have 1 to 10 employees, and photography is the industry on 63.47%. Individual and Family Services adds 17.94%, which on these profiles is usually a family, newborn or school portrait studio. Founding years cluster in the 2010s (43.36%) and the 2000s (36.64%); only 3.93% are from the 2020s, so these are established studios rather than new ones. The names with the biggest LinkedIn following are institutions using Zenfolio for a photo archive on a subdomain: the University of Louisiana at Monroe on photos.ulm.edu, Southern Arkansas University, William Jewell College, Manchester Community College, The Spokesman-Review on pics.spokesman.com and the Canaves Oia hotels in Santorini. Zenfolio doesn't publish a customer list we could cross-check, so every name here comes from our crawl alone.

Sales signal: the buyer is the photographer. Print labs, album design, booking, model releases and bookkeeping for sole traders all fit. At the universities, talk to the communications or athletics photo team.

American, with a British second market

The United States has 1,842 matched companies and the United Kingdom 318, about one British company for every six American ones. SmugMug's profile shows roughly one for every ten (95 to 904). Australia (66), Canada (45) and Germany (26) follow, and Ireland, the Netherlands and Norway have 10 to 12 each. Outside the English-speaking markets Zenfolio is thin.

Sales signal: a UK print lab, insurer or accounting tool for photographers will find proportionally more fit on Zenfolio's list than on SmugMug's.

Zenfolio against SmugMug

Our crawl shows no switching corridor for Zenfolio, so the useful comparison is shape. Of 3,300 custom domains in an October check, only 130 run Zenfolio on a subdomain alone; the rest put it on the main site. SmugMug is the opposite case: 523 of its 2,548 custom domains run it only on a subdomain, usually a photos subdomain of a school, university or newspaper. Zenfolio is a photographer's whole website. SmugMug is far more often an organisation's photo archive sitting beside another site.

"Zenfolio is the photographer's storefront. SmugMug, about a fifth of the time, is a school's or a newspaper's photo cupboard. Same category, different buyer." - Mehmet Suleyman, CEO & Co-founder at TechnologyChecker.io

Sales signal: pitch Zenfolio domains as small businesses that sell. Pitch SmugMug's subdomain sites to the marketing or athletics office that runs them.

The stack is mostly Zenfolio's

Most of this stack is Zenfolio's own code. Format shows on 88.04% of the 3,477 live domains in our crawl because Zenfolio's pages send monitoring data to a format.com endpoint; Zenfolio announced its purchase of Format in November 2021. Cloudflare (99.91%) is the network Zenfolio serves custom domains through, and Ackee (8.05%) loads from ackee.zenfolio.com. The photographer's own choices are small: Google Analytics on 6.87%, WordPress on 2.01% and Stripe on 0.29%.

Sales signal: few Zenfolio photographers add their own tags. A tool that needs a script on the site has to work inside Zenfolio's builder or through an integration Zenfolio supports.

What it costs

Zenfolio's pricing page (checked 14 October 2026) lists Basic at $9, Professional at $23 and Advanced at $40 a month, paid monthly; a first-year annual offer of $7, $11.50 and $20 a month ran until 15 October. Selling starts on Professional, every order carries a 7% commerce fee, and booking is a $10 add-on below Advanced.

Sales signal: the 7% fee on every order is the number a rival will lead with, and photographers with steady print sales are the ones who'll do the sums.

Key takeaways

1. 3,195 domains, a floor on Zenfolio's customers, since the count misses most zenfolio.com-only sites and the Basic plan.

2. 146 of 150 sampled domains were working Zenfolio sites.

3. 96.37% of matched companies have 10 or fewer staff.

4. A British market about a sixth the size of the American one.

5. The stack is the platform's: Format, Cloudflare and Ackee all come from Zenfolio.

How to use this list

Filter by country and industry, then treat each domain as one photographer. For the full list of 3,195 Zenfolio domains with company data, explore TechnologyChecker.io, and compare it with the SmugMug profile, whose customers look quite different.