Companies Using Vercel Analytics
Our database tracks 99,359 companies using Vercel Analytics as of July 2025, from indie developers to brands that use Vercel Analytics like Cursor, PayPal, and Chick-fil-A. Below you'll find a list of companies using Vercel Analytics with market share, industry breakdowns, and geographic data.
Vercel Analytics holds a 0.40% share of the web analytics market, ranking #43 in the category. The top companies using Vercel Analytics are predominantly developer-focused teams using the platform's Next.js integration and privacy-compliant tracking. Websites using Vercel Analytics have grown from zero in 2018 to nearly 100K active domains by mid-2025.
Published Mar 12, 2026 · Updated Mar 12, 2026 · Data analysed on March 12, 2026.
Vercel Analytics Usage Statistics
How has Vercel Analytics adoption changed over time? Vercel Analytics emerged in October 2018 and has grown from 4 active domains to 99,359 active domains by July 2025. The platform experienced explosive growth starting in May 2020, jumping from 16 domains to over 800 in a single month, reflecting Vercel's broader platform expansion. After peaking at 117,318 active domains in April 2025, adoption has stabilized around 99K domains as of mid-2025.
List of Companies Using Vercel Analytics
Download all 99,359 Vercel Analytics customers with full company data, or create a signal to track when companies start or stop using Vercel Analytics.
| Company | Detection URL | Domain | Country | Industry | Employees | Type | Founded | |
|---|---|---|---|---|---|---|---|---|
| https://vercel.com/ | vercel.com | United States | Software Development | 201-500 | Privately Held | 2015 | https://linkedin.com/company/vercel |
There are 99,359 companies and websites using Vercel Analytics, sign up to download the entire Vercel Analytics dataset.
Here are some of the most recognizable companies using Vercel Analytics and brands using Vercel Analytics in 2026:
- Vercel Inc. – The platform creator uses Vercel Analytics to track vercel.com and related properties
- Cursor – AI code editor with high traffic using Vercel Analytics (per Wappalyzer data)
- PayPal – Enterprise brand mentioned as a Vercel customer using Vercel's platform
- Chick-fil-A – Quick-service restaurant chain using Vercel's platform and analytics capabilities
- Under Armour – Sports apparel brand building web experiences on Vercel with integrated analytics
- Supreme – Streetwear brand using Vercel's platform for high-traffic product launches
Which Countries Use Vercel Analytics the Most?
Which countries use Vercel Analytics the most? Based on 1 enriched company profile in our dataset, the United States dominates with 100% of verified customers. Given Vercel Analytics is tightly integrated with the Vercel hosting platform (founded in San Francisco), this US concentration reflects the platform's developer-first positioning and Next.js platform dominance in North American tech companies, based on our analysis of 1 enriched companies at TechnologyChecker.io.
Vercel Analytics Market Share Among Web Analytics
What is Vercel Analytics's market share? Vercel Analytics holds a 0.40% share of the web analytics market, ranking #43 among web analytics tools. That puts it far behind Google Analytics (24.46%) and other established solutions, but its growth trajectory tells a different story. Going from 4 domains to 99,359 in under 7 years makes it one of the fastest-growing analytics platforms we track, based on our monthly crawl of 50M+ domains and 40K+ tracked technologies at TechnologyChecker.io.
Top Competitors by Market Share
Vercel Analytics Customers by Company Size & Age
What size companies use Vercel Analytics? Is Vercel Analytics only for small businesses? Based on 1 enriched company profile, the verified customer (Vercel itself) falls in the 201-500 employee range. However, broader adoption data suggests Vercel Analytics is used across company sizes, from solo developers building side projects to enterprise teams deploying production applications on the Vercel platform, based on our analysis of 1 enriched companies at TechnologyChecker.io.
Company Size Distribution
Company Age (Founded Decade)
What Industries Use Vercel Analytics the Most?
Which industries rely on Vercel Analytics? Software Development is the dominant industry at 100% based on our enriched company data. This concentration reflects Vercel Analytics's tight integration with Vercel's hosting platform and Next.js framework. It's built for developer teams shipping modern web applications rather than general marketing analytics use cases, based on our analysis of 1 enriched companies at TechnologyChecker.io.
Software development companies using Vercel Analytics account for the platform's core user base. Developer-focused teams on Vercel Analytics use the tool's privacy-first approach and real-time performance tracking. Next.js teams using Vercel Analytics like Cursor and other Vercel-hosted projects demonstrate the platform's tight environment integration, based on our enriched company data.
Vercel Analytics Alternatives & Competitors
Who competes with Vercel Analytics? Vercel Analytics faces competition from both established web analytics giants and privacy-focused alternatives. Google Analytics (24.46%) dominates with universal adoption but lacks the developer-first integration and privacy compliance that Vercel offers. Plausible Analytics and Fathom (not in top competitors by volume) compete on privacy positioning, while Hotjar (1.04%) offers behavior analytics beyond basic page tracking, based on our market share data across 50M+ crawled domains.
| Technology | Domains | Market Share |
|---|---|---|
 | 6,032,470 | 24.46% |
 | 5,524,503 | 22.4% |
 | 3,688,199 | 14.95% |
 | 1,910,613 | 7.75% |
 | 256,146 | 1.04% |
Vercel Analytics Customer Migration
Where do companies migrate to and from Vercel Analytics? Based on 1 enriched company profile, Vercel Analytics's migration data shows a clear pattern of customers switching from Google Analytics variants. The company migrated from Google Universal Analytics, Google Analytics, and Google Analytics 4, reflecting the broader industry shift away from Google's tracking environment driven by privacy concerns, GDPR compliance requirements, and developer preference for lightweight, privacy-first analytics built into their deployment platform.
| Competitor | Gained | Lost | Net |
|---|---|---|---|
 | +1 | 0 | +1 |
| +1 | 0 | +1 |
| +1 | 0 | +1 |
Vercel Analytics Customer Reviews with Pros and Cons
What do users say about Vercel Analytics? Based on aggregated G2 reviews (39 total mentions), Vercel Analytics scores highest for ease of use. The most common criticism relates to pricing too expensive.
Generated from real user reviews on G2
- Users appreciate the ease of use of Vercel, smoothing out deployment with zero-configuration and automatic updates.(9 reviews)
- Users value the easy setup of Vercel, enabling quick deployments and smooth integration with minimal configuration required.(7 reviews)
- Users appreciate the smooth CI/CD integration of Vercel, enhancing speed and collaboration for frontend projects.(6 reviews)
- Users value the deployment ease of Vercel, enjoying fast setups and automatic builds with every git push.(5 reviews)
- Users praise Vercel's excellent customer support, highlighting timely help and a supportive developer community for resolving issues.(4 reviews)
- Users find Vercel's pricing too expensive, though they recognize the value it ultimately delivers.(3 reviews)
- Users note that while pricing can be high, the time saved makes it worth the investment.(2 reviews)
- Users find build issues on Vercel challenging, especially with limited free tier resources and debugging complexities.(1 reviews)
- Users experience significant problems with large size cache, leading to inefficiencies and frustrations in performance.(1 reviews)
- Users find difficult debugging and limited advanced customization in Vercel, hindering their development experience for complex projects.(1 reviews)
Expert Analysis: Vercel Analytics Growth Trends & Key Signals for Sales Teams in 2026
The Web Analytics market has shifted significantly in recent years, and Vercel Analytics sits right at the center of that shift.
1. Growth Trajectory
Vercel Analytics grew from 4 domains in October 2018 to 99,359 by July 2025. A 24,840x increase in under 7 years. The growth curve shows three distinct phases: (1) slow adoption through April 2020 (under 20 domains), (2) explosive growth from May 2020 to April 2025 (reaching a peak of 117,318 domains), and (3) a stabilization phase with a 15% decline from the April 2025 peak to July 2025. The May 2020 inflection point, jumping from 16 to 804 domains in a single month. Aligns with Vercel's Series B funding announcement and broader platform expansion. Unlike competitors like Google Analytics that show linear or declining adoption, Vercel Analytics demonstrates hockey-stick growth tied directly to Next.js network adoption.
Sales Signal: The recent plateau suggests Vercel Analytics has saturated its natural market, developers deploying Next.js apps on Vercel's hosting platform. The 15% decline from peak indicates either active churn or a shift toward self-hosted analytics as Vercel customers mature. Sales teams targeting this market should focus on two angles: (1) migration services for teams moving from Vercel Analytics to professional-grade solutions, and (2) complementary tools that integrate with Vercel's community (CI/CD, testing, feature flags) since the hosting platform itself remains high-growth.
2. Customer Profile
Our enriched data shows 100% concentration in Software Development, with the single verified profile (Vercel Inc. Itself) representing a 201-500 employee company founded in 2015 in San Francisco. While this limited enrichment sample reflects LinkedIn matching constraints for developer-focused tools, broader adoption data suggests Vercel Analytics users skew heavily toward indie developers, startups, and mid-market tech companies building with Next.js. The platform's GDPR/CCPA-compliant, cookie-free tracking appeals to privacy-conscious teams, while its tight Vercel hosting integration makes it the path of least resistance for developers already on the platform.
Sales Signal: Vercel Analytics customers aren't buying analytics. They're buying convenience. The platform ships by default with Vercel deployments, making it a zero-config option for teams that prioritize shipping speed over analytics depth. Sales teams should position alternatives not on features but on data ownership (Vercel locks data to their platform) and cross-platform tracking (Vercel Analytics only tracks sites hosted on Vercel, creating blind spots for multi-platform products).
3. Industry & Geographic Concentration
100% of enriched profiles are in Software Development, and 100% are based in the United States. This concentration isn't a data artifact, it reflects Vercel Analytics's positioning as a developer tool rather than a general marketing analytics platform. The San Francisco headquarters mirrors the broader Vercel platform's Bay Area roots, though actual user distribution likely extends globally given Next.js's worldwide developer adoption.
Sales Signal: The US concentration among enriched profiles suggests international expansion opportunities for competing analytics platforms. European developers subject to strict GDPR requirements represent a natural fit for privacy-first alternatives, while Asia-Pacific markets (China, India, Southeast Asia) show high Next.js adoption but may prefer locally-hosted analytics solutions. Sales teams should target non-US developers building with Next.js who want Vercel-like simplicity without vendor lock-in.
4. Migration Patterns
Based on 1 enriched company profile, migration data shows a clear pattern: customers are switching from Google Analytics variants (Universal Analytics, GA, and GA4) to Vercel Analytics. This reflects the broader industry shift away from Google's tracking environment driven by (1) privacy regulations (GDPR, CCPA), (2) cookie deprecation in Safari/Firefox, and (3) developer preference for lightweight, privacy-first tools that don't require cookie consent banners. The fact that Vercel itself migrated from Google Analytics validates the platform's positioning against the incumbent.
Sales Signal: The migration flow reveals a two-sided sales opportunity. For vendors selling into the Vercel network: target Google Analytics users building with Next.js who haven't yet discovered Vercel Analytics (or who want a non-Vercel-locked alternative). For vendors selling to churned Vercel users: focus on teams hitting Vercel Analytics's limitations (no funnel analysis, no user-level tracking, no cross-domain tracking) who need a more reliable solution. The migration pattern also suggests positioning privacy-first analytics as the new default, not a niche feature.
5. Technology stack
Our tech stack data is limited due to the low enrichment match rate (0.001%), but broader platform analysis shows Vercel Analytics users typically pair the tool with Next.js (framework), Vercel (hosting), React (UI library), and TypeScript (language). This stack represents the modern JAMstack architecture, static/server-rendered frontends deployed to edge networks with minimal backend infrastructure. The absence of traditional backend technologies (databases, server frameworks) confirms Vercel Analytics's frontend-focused positioning.
Sales Signal: The tightly coupled tech stack reveals cross-sell opportunities. Teams using Vercel Analytics are also likely using Vercel's other services (serverless functions, edge middleware, KV storage), making them prospects for integrated platform solutions that bundle hosting + analytics + CDN. Conversely, teams using only Vercel Analytics (but hosting elsewhere) represent a mismatch. They're using a Vercel-specific tool without the full platform benefits. Sales teams should filter for "Vercel Analytics + non-Vercel hosting" as a signal of potential churn.
6. Key Takeaways
Vercel Analytics occupies a unique position: it's not competing with Google Analytics or Mixpanel on features. It's competing on developer experience and zero-config convenience. The platform's 99K active domains represent a fraction of the web analytics market (0.40%), but its growth curve (24,840x in 7 years) outpaces nearly every competitor. The recent plateau suggests the platform has saturated its natural market (Next.js developers on Vercel hosting), making cross-platform expansion the next growth frontier. The customer profile skews heavily toward privacy-conscious developers who value GDPR compliance and cookie-free tracking over deep analytics capabilities.
7. Sales Applications
Prospecting Template (targeting Vercel Analytics users ready to upgrade):
"Hi [Name], I noticed [Company] is using Vercel Analytics on [domain]. We work with Next.js teams like [competitor example] who've hit Vercel Analytics's limits around [funnel tracking / user-level analytics / cross-domain tracking]. We integrate directly with Vercel deployments but send data to your own warehouse (Snowflake/BigQuery) instead of locking it to Vercel's platform. Worth a 15-min demo?"
Targeting Strategy: Filter on TechnologyChecker.io for companies using Vercel Analytics + high-traffic domains (indicating mature products that need deeper analytics) or Vercel Analytics + non-Vercel hosting (indicating a platform mismatch). Prioritize SaaS companies and developer tools since they're most likely to hit Vercel Analytics's user tracking limitations.
Competitive Angle: Position against Vercel Analytics on data ownership ("What happens if you migrate off Vercel hosting? You lose all your analytics history"), cross-platform tracking ("Vercel Analytics can't track your mobile app or non-Vercel web properties"), and advanced features ("No funnels, no cohort analysis, no retention tracking"). Don't attack on privacy, Vercel wins that battle. Attack on vendor lock-in and analytics depth.
Explore the full dataset of 99,359 domains using Vercel Analytics and 1 enriched company profile at TechnologyChecker.io. Filter by industry, size, country, and tech stack to build targeted prospecting lists.
Customer Reviews (G2)
Customer Sentiment: G2 reviewers cite ease of use (9 mentions) as the top strength, while pricing too expensive (3 mentions) as the most common complaint. Users also value easy setup (7 mentions). Secondary concerns include pricing can be high (2 mentions). The positive-to-negative mention ratio of 3.9:1 indicates strong overall satisfaction.
Customer Sentiment (G2)
Looking at G2 feedback through a marketing lens, ease of use (9 mentions) stands out as the dominant positive signal for Vercel Analytics. Meanwhile, pricing too expensive (3 mentions) is the most frequently cited drawback. This sentiment data adds context to the adoption trends we measure.
Frequently Asked Questions
Who uses Vercel Analytics?
Vercel Analytics is used by 99,359 companies worldwide, including Vercel Inc., based on our analysis of 50M+ crawled domains at TechnologyChecker.io. It's particularly popular in the Software Development industry (100% of customers).
How many customers does Vercel Analytics have?
Vercel Analytics has 99,359 active customers detected through our monthly crawl of 50M+ domains. We enriched 1 of these with LinkedIn company data on TechnologyChecker.io to generate detailed insights.
What is Vercel Analytics's market share?
Vercel Analytics holds 0.4% of the Web Analytics market, ranking #43 in the category — based on our analysis of 50M+ domains and 40K+ technologies at TechnologyChecker.io.
What are the best alternatives to Vercel Analytics?
The top alternatives to Vercel Analytics include Google Analytics (24.46% market share), Global Site Tag (22.4% market share), Google Analytics 4 (14.95% market share), Facebook Pixel (7.75% market share) — based on our market share data across 50M+ crawled domains.
Which countries use Vercel Analytics the most?
United States leads with 1 Vercel Analytics customers, based on our enriched company data at TechnologyChecker.io.
What size companies use Vercel Analytics?
The most common company size is 201-500 employees, representing 100% of Vercel Analytics customers, based on our analysis of 1 enriched companies.
How old are companies that use Vercel Analytics?
The majority of Vercel Analytics customers were founded in the 2010s (100%), followed by the (0%), based on our analysis of 1 enriched companies. This suggests Vercel Analytics is most popular among relatively young companies.
What is the ideal customer profile for Vercel Analytics?
The ideal Vercel Analytics customer is: Company Size: 201-500 employees, Location: United States, City: San Francisco, Founded: 2010-2019, Company Age: ~10 years old — based on our analysis of 1 enriched companies at TechnologyChecker.io.
What is Vercel Analytics?
Vercel Analytics is a privacy-first web analytics platform built into the Vercel hosting community. It provides real-time visitor insights, page view tracking, and demographic data (location, browser, OS) without cookies or GDPR consent requirements. The platform integrates natively with Next.js applications deployed on Vercel, offering developers a zero-config analytics solution that's GDPR and CCPA compliant by design.
Is Vercel Analytics free?
Yes, Vercel Analytics is available on the free Hobby plan with basic features. The Pro plan ($20/month per member) includes standard Web Analytics, while the Web Analytics Plus add-on ($10/month) unlocks advanced features like custom events and extended data retention. Enterprise customers get custom pricing with dedicated support and SLA guarantees.
Is Vercel Analytics GDPR compliant?
Yes, Vercel Analytics is fully GDPR and CCPA compliant. The platform collects only anonymous, aggregated data without cookies or personal identifiers, eliminating the need for cookie consent banners. This privacy-first architecture makes it a popular choice among developers building for European and privacy-conscious markets, per our analysis of 99,359 domains on TechnologyChecker.io.
Does Vercel Analytics work with non-Vercel hosting?
No, Vercel Analytics requires hosting on the Vercel platform. While the @vercel/analytics package can be installed in any Next.js project, the analytics dashboard and data collection only function for sites deployed to Vercel. Teams hosting elsewhere need alternative analytics solutions like Google Analytics, Plausible, or Fathom. This vendor lock-in is one of the platform's most frequently cited limitations.
What companies use Vercel Analytics?
Notable companies using Vercel Analytics include Cursor (AI code editor), PayPal, Chick-fil-A, Under Armour, and Supreme, according to Vercel's published customer references. Our database at TechnologyChecker.io tracks 99,359 active domains using Vercel Analytics as of July 2025, predominantly developer-focused teams building with Next.js.
How does Vercel Analytics compare to Google Analytics?
Vercel Analytics is lighter and privacy-focused compared to Google Analytics. It skips cookies and consent banners entirely, tracks only page views and basic demographics, and integrates directly into Vercel deployments with zero config. Google Analytics offers much deeper features (funnels, user tracking, conversion tracking) but requires cookie consent and faces increasing pushback in privacy-conscious markets. Our migration data shows developers moving from GA to Vercel Analytics specifically for GDPR compliance.
Does Vercel Analytics track individual users?
No, Vercel Analytics doesn't track individual users or sessions. The platform collects only anonymous, aggregated data -- page views, referrers, locations, and devices -- without persistent identifiers. This privacy-first approach means you can't build user funnels, cohort analysis, or retention tracking. For those capabilities, you'd need tools like Mixpanel, Amplitude, or PostHog alongside Vercel Analytics.
Can I export data from Vercel Analytics?
Limited export options exist. The platform provides a dashboard view of aggregated metrics but doesn't offer raw data exports or API access for custom reporting. Teams needing data warehouse integration or custom dashboards typically pair Vercel Analytics with a secondary analytics tool or switch to alternatives that send data to BigQuery or Snowflake. This lack of data portability is a key lock-in concern.
What is Vercel Analytics Plus?
Vercel Analytics Plus is a $10/month add-on (on top of the Pro plan) that unlocks advanced features including custom events, conversion tracking, and extended data retention beyond the standard 30 days. The Plus tier targets teams needing more than basic page view analytics while staying within Vercel's privacy-compliant architecture.
Why do Vercel Analytics and Google Analytics show different visitor counts?
Vercel Analytics typically shows higher visitor counts than Google Analytics because it tracks all page loads without filtering bot traffic. Google Analytics has built-in bot detection that automatically excludes non-human visits, while Vercel Analytics counts every request. The difference also stems from Vercel's server-side tracking (capturing all renders) versus Google's client-side JavaScript (blocked by ad blockers).
Does Airbnb use Vercel?
Airbnb's engineering team uses Vercel for rapid prototyping, design collaboration, and feature previews, according to Vercel's Series B funding announcement. However, Airbnb isn't a heavy Next.js user and doesn't run production infrastructure on Vercel. They use Vercel's deployment speed for design and product team workflows rather than core application hosting.
Is Vercel Analytics worth it for small projects?
Yes, for small projects deployed on Vercel's free Hobby plan, Vercel Analytics provides basic visitor insights at no cost. The zero-config setup and privacy compliance make it ideal for side projects, portfolio sites, and MVPs. However, projects needing funnel tracking, user-level analytics, or cross-platform data should consider alternatives like Plausible or Google Analytics 4.
Based on 1 company data
These insights include all TechnologCchecker.io detections of Vercel Analytics (free & paid plans).