Market share analysis
Drill into any technology category to see how market share is distributed.Donut chart
Top 8 technologies with percentage breakdowns, color-coded legend, and total website count displayed in the center.
Top 20 table
Ranked list with website counts and visual progress bars scaled relative to the leader’s market share.
Quarterly growth
Track the biggest movers between quarters with a horizontal bar chart showing the top 5 technologies by absolute change.- Green bars indicate positive growth
- Red bars indicate decline
| Field | Description |
|---|---|
| Technology name | With icon |
| Previous quarter count | Starting baseline |
| Current quarter count | Current measurement |
| Absolute change | Net difference |
| Percentage change | Relative growth rate |
How to track adoption trends over time
A stacked area chart tracks the top 5 technologies by adoption over configurable time ranges:- 3 years
- 5 years
- 7 years
- 10 years
Default view with monthly data points. Best for tracking recent momentum and short-term shifts.
ICP pattern analysis
Use 20+ years of historical data to find which technology combinations correlate with your best customers, then find more companies matching those patterns.Build ICP technology profiles
Build ICP technology profiles
Analyze which technologies your highest-LTV customers share. Build scoring models based on empirical technology patterns rather than assumptions.Example: “Our highest-LTV customers use Stripe + Segment + a headless CMS. TechnologyChecker finds 2,400 companies matching this pattern that aren’t yet customers.”
Technology maturity segmentation
Technology maturity segmentation
Segment prospects by technology sophistication. Companies using modern infrastructure (headless CMS, API-first tools, automation platforms) signal different buying behavior than those using legacy stacks.
Growth stage correlation
Growth stage correlation
Identify which technology adoption patterns correlate with company growth stages. Early-stage companies have different tech stacks than scale-ups — use this for market segmentation and targeting.
Migration pattern analysis
Where do companies go when they leave a technology? Competitive displacement intelligence backed by real data.- Replacement tracking: Which technology do companies adopt after dropping Technology X?
- Migration direction: Is the market moving toward or away from specific tools?
- Competitive displacement: Which products are gaining share from which incumbents?
- Industry-specific patterns: How do migration patterns differ by company size and vertical?
Use cases
Competitive positioning
Understand where your product stands relative to alternatives in the same category.
Market timing
Identify categories experiencing rapid growth or consolidation using subscriber/churn signals.
Investment research
Track technology adoption as a proxy for market traction and revenue growth.
ICP modeling
Build technology-based ICP profiles from 20-year historical patterns.
Content strategy
Create data-driven content based on real adoption trends and market movements.
Industry benchmarking
Compare technology adoption by company size, industry, and geography.
Related pages
Technologies
Browse the full catalog of 40,000+ tracked technologies.
Use cases
ICP analysis and market research workflows.
Market intelligence API
Get adoption stats, history, and market share data programmatically.
Company data API
Enrich market research with firmographic and company intelligence.
Frequently asked questions
How do I compare two technologies?
How do I compare two technologies?
Use the category market share view to see ranked positioning, or query
GET /v1/technology/{id}/stats for each technology to compare active domain counts. For trend comparison, use GET /v1/technology/{id}/history with the same time range for both technologies.What time ranges are available for trend data?
What time ranges are available for trend data?
The platform offers 3-year, 5-year, 7-year, and 10-year views with monthly granularity. The API returns the full history (up to 20+ years) with
GET /v1/technology/{id}/history, letting you define your own time ranges.How is market share calculated?
How is market share calculated?
Can I use this data for investment research?
Can I use this data for investment research?
Yes. 20-year historical data is well suited for market sizing, competitive mapping, and growth trajectory analysis. Track subscriber growth rates to spot breakout technologies, monitor churn rates to identify declining products, and analyze migration patterns for competitive displacement intelligence. See investment use cases for detailed workflows.
How does this compare to HG Insights market intelligence?
How does this compare to HG Insights market intelligence?
HG Insights provides enterprise-grade technology market intelligence (100K+ technologies, IT spend data, AI Copilot) for 89/month. That makes it accessible to analysts, investors, and strategy teams at startups and mid-market companies.