What are the differentiators of TechnologyChecker?
Full-stack detection across 40,000+ technologies, real-time subscriber and churn signals, company + contact data per technology, custom audience exports, 20-year historical data for ICP analysis, and verified contacts. See how we compare to Wappalyzer, BuiltWith, 6sense, HG Insights, TheirStack, and Bloomberry.
TechnologyChecker detects 40,000+ technologies and pairs that data with the context sales, GTM, and market analysis teams actually need: real-time subscriber and churn signals, verified decision-maker contacts, custom audience exports, and 20+ years of historical data for ICP analysis.
Most technology detection tools are built for developers. They’re browser extensions that show what JavaScript framework a site uses. TechnologyChecker is different: it’s a revenue and market intelligence platform for sales workflows, GTM campaign targeting, and market analysis.
Capability
Developer tools
TechnologyChecker
Technology detection
Frontend only
Full-stack (frontend + backend + standalone)
Subscriber/churn signals
Not available
Real-time detection with alerts
Contact data
Not included
Verified decision-maker emails
Custom audience exports
Not available
LinkedIn, Facebook, Google Ads
Company + people data
Not available
Both per technology
Historical data
Current state only
20 years of adoption data
ICP analysis
Not available
Pattern analysis from historical data
CRM integration
Not available
Native Salesforce, HubSpot, Pipedrive
Bulk operations
Limited
Up to 100K domains
Every feature connects back to revenue outcomes:
Subscriber/churn signals → immediate action — Know the moment companies adopt or drop technologies
Technology signals → verified contacts — Know what prospects use and who to reach
Custom audience exports → ad targeting — Export technology-segmented contacts for LinkedIn and Facebook ads
Historical data → ICP analysis — Identify technology patterns that predict your best customers
Real-time alerts → buying windows — Get notified during active evaluation periods
Bulk enrichment → pipeline building — Enrich thousands of accounts at once
CRM automation → workflow integration — Sync technology data to your existing tools
Sales development (/) — Find prospects with ideal tech stack fit and verified contactsAccount executives — Personalize outreach with tech stack context and reach decision-makers directlySales operations — Build scoring models using 40,000+ technology signalsGrowth and GTM — Build ICP profiles, export custom audiences for ad targeting, and run technology-based ABM campaignsMarket analysts — Track technology adoption trends, competitive market share, and migration patterns with 20 years of dataCustomer success — Monitor accounts for churn signals and upsell opportunitiesAd and campaign operations — Export technology-segmented email lists for LinkedIn, Facebook, and Google Ads custom audiences
See exactly when companies start or stop using any technology. Not a static snapshot. Live adoption and churn signals that reveal buying windows as they open.
Subscriber signals
Churn signals
Why this matters
Detect when a company starts using a technology:
Real-time adoption detection across 50M+ domains
Timestamp of first detection
Signal confidence scoring
Trend analysis: is this technology gaining or losing market share?
Bulk subscription data across industries and segments
Example: “Company X just subscribed to HubSpot.” Reach out with your integration before they finish onboarding.
Detect when a company stops using a technology:
Real-time removal detection
Estimated removal date
Replacement technology detection (what did they switch to?)
Churn pattern analysis using historical data
Early warning indicators before full removal
Example: “Company Y just dropped Intercom.” Pitch your alternative during the 30-day evaluation window.
Capability
TechnologyChecker
Wappalyzer
BuiltWith
TheirStack
6sense
Detect current tech stack
Yes
Yes
Yes
Yes (via jobs)
Yes
Detect new subscriptions in real-time
Yes
No
Slow
No
No
Detect churn/removal in real-time
Yes
No
Slow
No
No
Replacement technology detection
Yes
No
No
No
No
Churn + verified contacts bundled
Yes
No
No
No
No
An SDR selling a CRM platform sees that 47 companies churned from a competing CRM this week, with verified contacts for the VP of Sales and Sales Ops Manager at each one. The SDR creates a targeted outreach sequence within hours of the churn event, reaching prospects during the 30-day window when they’re actively evaluating replacements.
Subscriber and churn signals turn static technology data into buying intelligence you can act on. Instead of a snapshot of what companies use today, you see the movement: who’s adopting, who’s leaving, who’s switching.
Knowing that 5,000 companies use Stripe isn’t enough. You need to know which companies, which employees, and which decision-makers, with verified emails for each one.
Company data
Contact data
Custom audience exports
Competitive context
For each technology, you get a full list of companies using it:
Company firmographics: size, industry, location, revenue range, funding status
Technology adoption date (when they started using it)
Full tech stack context (what else they use alongside it)
Segmentation by company size, industry, geography
Decision-makers at companies using that technology:
Titles and roles associated with the technology (e.g., “VP Engineering” for React, “VP Operations” for Airtable)
Export verified email lists segmented by technology usage for custom audience uploads:
LinkedIn Matched Audiences — Technology-segmented professional targeting
Facebook Custom Audiences — Role + technology targeting at scale
Google Customer Match — Search and display targeting by technology
Suppression lists — Exclude current customers using your technology
Lookalike audience seeding — Based on technology cohorts
Example: “Export all VP Operations at companies using Airtable + n8n, 50-500 employees, US.” That’s a highly targeted custom audience for ABM campaigns.
Most competitors give you either company data or contact data. Rarely both matched to specific technologies:
Capability
TechnologyChecker
Wappalyzer
BuiltWith
TheirStack
HG Insights
Companies using Technology X
Yes
Yes ($250+/mo)
Yes ($295+/mo)
Yes
Yes ($50K+/yr)
Contacts at companies using Tech X
Yes
Yes ($450+/mo)
No
No
Yes ($50K+/yr)
Custom audience email exports
Yes
No
No
No
No
Title/role mapping per technology
Yes
No
No
Partial (via jobs)
Yes ($50K+/yr)
Both company + contacts under $100/mo
Yes
No
No
No
No
A marketing team selling an Airtable integration exports 3,400 verified emails from the “Airtable users” list, filtered by company size (50-500 employees) and geography (US), then uploads them to LinkedIn as a Matched Audience. The click-through rates beat generic targeting by a wide margin.
Historical data for ICP analysis and market intelligence
Twenty years of technology adoption patterns. Use them to build data-driven ICP profiles, predict buying behavior, and analyze market shifts. HG Insights charges 50K+/yearforthiskindofintelligence.TechnologyCheckerstartsat89/month.
ICP pattern analysis
Market intelligence
Why this matters
Identify common technology patterns among your best customers (e.g., “Our highest-LTV customers use Stripe + Segment + a headless CMS”)
Build technology-based ICP scoring models
Find “tech stack signals” that predict conversion likelihood
Analyze which technologies correlate with company growth stages
Segment prospects by technology maturity level
Technology adoption curves over 20 years: which technologies are growing, plateauing, or declining
Market share by category (e.g., CRM market share: Salesforce vs. HubSpot vs. Pipedrive over time)
Migration patterns: where do companies go when they leave Technology X?
Competitive displacement: which products are winning or losing share
Cohort analysis by company size, industry, and geography
HG Insights charges 50K+/yearfortechnologymarketintelligence.BuiltWithcharges295-995/month for historical technology data. TechnologyChecker starts at $89/month with the same 20 years of history. That puts market-grade technology intelligence within reach for analysts, investors, and strategy teams at startups and mid-market companies.
More technologies detected means fewer blind spots in prospect tech stacks. A company using Airtable + n8n signals they’re building custom operations workflows. Frontend-only tools miss this completely.
Browser extensions can only see what’s in the page source. TechnologyChecker also detects backend infrastructure and standalone tools that signal real buying intent.
How it works
Backend detection
Standalone platforms
TechnologyChecker uses multi-signal fingerprinting to detect technologies across all layers:
Detection method
What it finds
Headless JS rendering
Frontend frameworks, tag managers, A/B testing tools
Databases — PostgreSQL, MongoDB, Redis (when signatures are public)
Server frameworks — Node.js, Django, Rails, Laravel
APIs — Custom endpoints, third-party integrations
Self-hosted tools — Internal platforms with external-facing components
SaaS products detected through DNS and API fingerprints:
Productivity — Airtable, Notion, Coda
Project management — Monday.com, Asana, ClickUp
Automation — Zapier, Make, n8n
Communication — Slack, Intercom, Drift
These signals tell you about operational maturity and active buying behavior. Frontend-only detection misses all of it.
When a prospect adopts n8n + Airtable, they’re building custom operations workflows. A frontend-only tool shows “they use React.” TechnologyChecker shows “they’re building custom workflows, and here’s who to contact.”
Get notified the moment prospects subscribe to or drop any technology. Every technology change is a potential revenue opportunity.
Subscriber alerts (new adoption)
Get notified when target accounts start using new technologies, including backend tools and standalone platforms that browser-based tools miss.Example: “Alert me when prospects adopt Stripe.” Identifies companies investing in payment infrastructure.Use case: Sell complementary products to companies actively building their stack.
Churn alerts (technology removal)
Monitor when companies stop using technologies. Identify frustration signals and displacement opportunities before competitors notice.Example: “Alert me when companies drop Intercom.” Identifies companies actively seeking alternatives.Use case: Reach out with your alternative during the active evaluation window (typically 30-60 days).
Replacement detection alerts
Track when companies switch from one technology to another. See competitive displacement as it happens.Example: “Alert me when companies switch from Intercom to Zendesk.” Monitor competitive movements as they happen.Use case: Intervene during active technology evaluations with targeted messaging.
Competitive displacement alerts
Track when prospects adopt your competitors’ tools so you can intervene early.Example: “Alert me when target accounts adopt Marketo.” Engage before they fully commit.Use case: Competitive selling during active evaluation windows.
Customer churn signals
Monitor your existing customers for signs they’re evaluating competitors.Example: “Alert me when my customers add BambooHR.” Catch at-risk accounts before renewal.Use case: Proactive retention outreach based on real technology signals.
What’s included in every alert:
Technology change details (subscribe, churn, or switch)
Verified contact data for decision-makers
Company firmographics (size, industry, location)
Historical context (how common is this change? what typically follows?)
Recommended next actions
Alert delivery: Email, Slack/Teams, webhooks, CRM task creation, and API callbacks.
Technology data without contacts means days of manual prospecting. TechnologyChecker gives you both in one platform, plus the ability to export technology-segmented contact lists directly into ad platforms for custom audience targeting.
Wappalyzer is the most widely-used browser extension for technology detection with 2.5M+ users. TechnologyChecker goes deeper: full-stack detection including backend (n8n, databases) and standalone platforms (Airtable, Notion), with real-time subscriber/churn signals and verified contacts at a lower price point.
Capability
TechnologyChecker
BuiltWith
Technologies
40,000+
~95,000
Domains
50M+
~670M+
Full-stack detection
Frontend, backend, standalone
Frontend-heavy
Subscriber/churn signals
Real-time
Periodic updates
Verified contacts
Decision-maker emails
Not included
Company + contact data per tech
Both
Company only
Custom audience exports
LinkedIn, Facebook, Google Ads
Not available
CRM integration
Native integrations
Limited
Data freshness
Real-time + continuous
Periodic updates
Entry pricing
$89/month
$295/month
BuiltWith wins on breadth: more technologies, more domains. TechnologyChecker wins on sales workflow depth: contacts, real-time signals, CRM integration, and custom audiences at 30% of the price.
Capability
TechnologyChecker
6sense
Technologies
40,000+
Extensive
Subscriber/churn signals
Real-time detection
Intent-based (different approach)
Verified contacts
Included
Through platform
Custom audience exports
Available
AI-driven targeting
Historical data
20 years
Limited
Target audience
SMB to mid-market
Enterprise
Entry pricing
$89/month
$25K+/year
6sense is an enterprise revenue intelligence platform with AI-powered intent data. TechnologyChecker provides real-time technology-specific subscriber/churn signals at a fraction of the price, accessible to teams that can’t justify enterprise contracts.
Capability
TechnologyChecker
HG Insights
Technologies
40,000+
100,000+
IT spend intelligence
Not available
Unique capability
Subscriber/churn signals
Real-time
Not comparable
Verified contacts
Included
Through Intent-Driven Leads
Custom audience exports
Available
Not available
Historical data
20 years
Extensive
AI copilot
Not yet
Recently launched
Target audience
SMB to mid-market
Enterprise (Fortune 100)
Entry pricing
$89/month
~$50,000/year
HG Insights offers unmatched enterprise depth: IT spend, Intent-Driven Leads, AI Copilot, 90% of Fortune 100 clients. TechnologyChecker provides comparable technology intelligence starting at 89/month,accessibletoSMBandmid−marketteamsthatcan′tjustify50K/year.
Capability
TechnologyChecker
TheirStack
Technologies
40,000+
37,000+
Job posting analysis
Not available
171M jobs, 195 countries
Subscriber/churn signals
Real-time
Not available
Verified contacts
Included
Not included
Custom audience exports
Available
Not available
Historical data
20 years
Not available
CRM integration
Available
Not available
Entry pricing
$89/month
~$109/1K credits
TheirStack offers unique hiring signal intelligence by analyzing job postings. TechnologyChecker offers subscriber/churn signals, contacts, historical data, and custom audience exports. The two approaches complement each other well: technographic detection plus hiring signals gives you the most complete picture.
Capability
TechnologyChecker
Bloomberry
Technologies
40,000+
~1,200 B2B products
Churn detection
Available
Core differentiator
Subscriber detection
Available
Available
Backend detection
Available
DNS, certs, subprocessors
Verified contacts
Included
Not included
Custom audience exports
Available
Not available
Historical data
20 years
Since 2019
Entry pricing
$89/month
$199/month
Bloomberry has deep churn detection methodology and institutional credibility (hedge fund clients). TechnologyChecker has dramatically broader technology coverage (40K vs 1.2K), contacts, 20-year historical data, and custom audience exports at lower pricing.
It means detecting technologies across all layers: frontend frameworks visible in the browser, backend infrastructure (via HTTP headers and DNS fingerprinting), and standalone SaaS platforms (via API and infrastructure signals). Browser-only tools like Wappalyzer miss backend and standalone technologies entirely. See full-stack detection for details.
What are subscriber and churn signals?
Subscriber signals detect when a company starts using a new technology. Churn signals detect when a company stops using a technology. Both are delivered in real-time with verified contacts and company data, enabling your team to act during active buying windows. See real-time signals for details.
Can I export contacts for ad targeting?
Yes. You can export verified email lists segmented by technology usage, company size, industry, geography, and contact role. These exports are formatted for LinkedIn Matched Audiences, Facebook Custom Audiences, and Google Customer Match. See custom audience exports for details.
How does TechnologyChecker compare to Wappalyzer?
TechnologyChecker detects 40,000+ technologies (vs ~8,000 for Wappalyzer) across frontend, backend, and standalone platforms. It includes real-time subscriber/churn signals, verified contacts at 89/month(vs450/month for Wappalyzer), custom audience exports, 20-year historical data, and CRM integrations. Wappalyzer doesn’t offer these at any price tier, though it does have 2.5M+ browser extension users and strong market trust built over 18 years. See the full comparison.
How does TechnologyChecker compare to enterprise tools like HG Insights and 6sense?
HG Insights (50K+/year)and6sense(25K+/year) serve Fortune 100 companies with deep enterprise features. TechnologyChecker provides the core technology intelligence (real-time signals, contacts, historical data, and custom audiences) at $89/month for SMB and mid-market teams. See the full comparison.