Create audience API
Audiences
Create audience API
Create an audience by uploading a domain list (free) or by computing a recipe from company, technology or signal criteria (1 credit).
POST
Create audience API
Frequently asked questions
Which should I use — a list or a recipe?
Which should I use — a list or a recipe?
Upload a list when you already know the domains: a customer export, a conference attendee list, a portfolio. Use a recipe when you want us to find them: every US ecommerce company of 51–200 people, every domain running Shopify but not WooCommerce, or everyone who adopted a technology in the last 90 days.
What does it cost?
What does it cost?
Uploading a list is free. Computing a recipe costs 1 credit, charged after the build completes rather than upfront. A build that fails costs nothing.
Is membership live or a snapshot?
Is membership live or a snapshot?
A snapshot, taken when the audience is built. This is deliberate — it makes reporting reproducible and cheap. To refresh a computed audience,
PATCH it with its definition again, which rebuilds and charges another credit. The membership_at field tells you how old the snapshot is.What happens if my recipe matches more than my plan allows?
What happens if my recipe matches more than my plan allows?
The build is rejected with a 403 that reports
matched_total and your cap. It is never silently sampled, because a partial audience would make every downstream number wrong. Narrow the recipe or upgrade.Why were some of my uploaded domains rejected?
Why were some of my uploaded domains rejected?
Domains are lowercased, stripped of scheme, path and a leading
www., then deduped before the cap is checked — so pasting a raw export with duplicates does not eat your quota. Anything that still is not a valid domain comes back in rejected_domains with a sample of the offending values.Can I combine a technology recipe with company filters?
Can I combine a technology recipe with company filters?
Yes. Firmographic keys can be added alongside any
kind. {"kind": "technology", "technologies": {"and": [2184]}, "country": "united states", "employees": "51-200"} builds US mid-market companies running Shopify.Authorizations
API key in format tapi_live_[32-char] (live) or tapi_test_[32-char] (test)
Body
application/json